The Monkeys Creates Heart-Warming Campaign For Australia Post Where ‘Everyone Matters’

The Monkeys Creates Heart-Warming Campaign For Australia Post Where ‘Everyone Matters’
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Australia Post has unveiled a new campaign that reflects what the company stands for in the community: putting people first.

Created by The Monkeys and entitled ‘Everyone Matters’, the integrated campaign is the first from Australia Post since Christine Holgate was appointed as new CEO.

Directed by Derin Seale of Finch, ‘Everyone Matters’ features five stories of everyday Australians and the many and varied ways Australia Post is a part of their lives.

The spots range from a honey producer in Tasmania, to a sugar cane farmer in Queensland, to Bruce from Braidwood, who has run his local post office for more than 20 years.

The print component of the campaign also features portraits of everyday Aussies captured around the country by photographer Cory White.

The campaign will roll out this week across broadcast, out-of-home advertising, digital, radio and press, and will also run on Australia Post social channels.

Australia Post’s head of enterprise marketing, Anne Stout, said: “This campaign illustrates what Australia Post does for our customers every single day: we focus on how everyone matters.

“The campaign centres on what drives us to make a difference in people’s lives; whether that’s making more flexible delivery choices or helping small businesses to expand into international markets, or being such an integral part of local communities that our delivery people would recognise, recover and deliver safely home a little boys’ stranded stuffed toy.”

Ant Keogh, chief creative officer at of The Monkeys, said: “We wanted to tell stories at a human scale, showing Australia Post’s role in the lives of all Australians, day to day. The films are humble and understated, but we think that’s where their power lies.”

CREDITS

Client: Australia Post

General manager of marketing and community: Andrea Pearman

Head of enterprise marketing: Anne Stout

Senior marketing manager of enterprise and community: Corrina Brazel

Senior manager of brand and advertising: Cathie Connors

Marketing manager of enterprise and community: Allison Leech

Creative agency: The Monkeys

Chief creative officer: Ant Keogh

Creative director: Wayne Ching

Art director: Joe Sibley

Writer: Hugh Gurney

Head of strategy: Mike Derepas

Planning director: Gareth Evans

Business director: Kat Kelly

Group content director: Jaimee Kerr

Content director: Louise Rutherford

Head of production: Romanca Jasinski

Senior producer: Lucy Trengove

Media agency: dentsu X

Head of client solutions: Michelle O’Brien

Group client partner: Charlie Stroud

Investment manager: Angie Alexis

Production company: Finch

Director: Derin Seale

Executive producer: Corey Esse

Producer: Cath Anderson

Director of production: Tim Tregoning

Editor: Drew Thompson, Arc

Grade: Edel Rafferty, The Editors

Online: Nakatomi

Sound: Paul Le Couteur, Nylon

Photography: The Kitchen

Photographer: Cory White

Producer: Chelsea Claydon

Talent researcher: Rosey Karaula

 

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