B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Monkeys Boss: “The Accenture Deal Puts Us On The Global Stage”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Monkeys Boss: “The Accenture Deal Puts Us On The Global Stage”
Media

Monkeys Boss: “The Accenture Deal Puts Us On The Global Stage”

Staff Writers
Published on: 9th May 2017 at 8:44 AM
Staff Writers
Share
5 Min Read
SHARE

There’s a gripe (even fear) in adland about staid consultancy businesses increasingly wanting to play in the media/creative space. but, like it or not, it’s the way of the future according to Mark Green, CEO of The Monkeys, who shocked just about everyone yesterday when he announced the sale of Australia’s biggest independent agency to the global professional services firm Accenture.

Despite the naysayers, Green (pictured above) says its the modern-day demands of brands, CMOs and customers that will drive agencies into the arms of consultancy firms who, in turn, offer the tech prowess, business marketing skills and, most enticingly, the global reach.

Speaking to B&T after yesterday’s hand grenade announcement, Green – who started The Monkeys 11 years ago with co-founders Justin Drape and Scott Nowell – said the Accenture move was simply the next evolution in the agency’s life.

Green admits that there were other conversations with other unnamed suitors, however, Accenture approached The Monkeys in late 2016 and the deal – for an undisclosed sum – was put in place over the past seven weeks.

“I think it’s very big news for both the brands and it’s an opportunity and that’s why we did it,” Green said, adding that The Monkeys also had a reputation for a bit of shock and risk-taking.

“After almost 11 years we were looking at different ways to keep growing and learning new things and this presented a really good opportunity to do just that.

“The whole industry is undergoing so much change because that’s because what clients want is changing so rapidly. So, from that standpoint, it didn’t feel odd to us.

“It really was a strategic opportunity to where we wanted the business to go. It felt like a good synergy, a good cultural fit, and the opportunity to create work on a global stage and that’s what we wanted in this point of time in our evolution. Accenture are a global business with a global culture,” Green added.

In terms of global consultancy groups sidling up to traditional advertising agencies, Green said it was borne of a changing landscape where clients wanted a stronger connection between their strategy and their communication and “that’s where the industry is heading”.

Green adds that even when The Monkeys started almost 11 years ago, the industry had moved on from just doing creative and was becoming a “combination of advertising, technology and entertainment”. And now, “Eleven years later we are where we are and it feels to us very progressive and future facing,” he said.

Nor does Green predict this is the end of the humble Aussie independent. Good agencies, he said, who find their niche will always have a future, adding that Accenture’s acquisition of The Monkeys was, arguably, testament to the quality of the local independent players.

Accenture’s Interactive managing director, Michael Buckley, added that the merger will create an entirely new business model in the marketplace.

“By acquiring the Monkeys our strategy is part creative and part consultancy and part technology,” Buckley said. “And for our clients it says ‘Wow, you’ve also got this incredibly edgy and rewarded creative agency’ and with those ideas, with what we do best, is bring those ideas to life. And if we can make that customer experience seamless across all channels it means that we’re doing the right job.

“The three major benefits for The Monkeys will be more staff. There’s now the opportunity to grow locally and globally and Accenture’s clients could not be hungrier for that experience across all channels.

“And the really good thing about this is 1 + 1 = 10! This is the rocket the Monkeys need put behind it and that’s why it’s so exciting,” Buckley said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Anytime Vision, BlisMedia, Mark Green
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?