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Reading: The Monkeys Appointed To Lead Creative Work For Berlei
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B&T > Advertising > The Monkeys Appointed To Lead Creative Work For Berlei
Advertising

The Monkeys Appointed To Lead Creative Work For Berlei

Staff Writers
Published on: 15th June 2017 at 12:27 PM
Staff Writers
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Berlei has appointed The Monkeys – now part of Accenture Interactive – to lead its creative account as the Aussie sports bra brand celebrates its centenary year anniversary.

Berlei marketing manager Zoe Hayes said: “Berlei is at a pivotal point as we turn 100 years old. We have partnered with The Monkeys to reset the benchmark and create a remarkable foundation as we enter our next 100 years and release new ranges to support it.”

Mark Green, co-founder and CEO of The Monkeys, said: “Berlei is an iconic Australian brand with brave marketers at the helm. We are looking forward to playing our part in the brand’s next chapter.”

Berlei marks the third major account win for The Monkeys this year, having been appointed by Pizza Hut in March and Canadian Club in May.

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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