Berlei has appointed The Monkeys – now part of Accenture Interactive – to lead its creative account as the Aussie sports bra brand celebrates its centenary year anniversary.

Berlei marketing manager Zoe Hayes said: “Berlei is at a pivotal point as we turn 100 years old. We have partnered with The Monkeys to reset the benchmark and create a remarkable foundation as we enter our next 100 years and release new ranges to support it.”

Mark Green, co-founder and CEO of The Monkeys, said: “Berlei is an iconic Australian brand with brave marketers at the helm. We are looking forward to playing our part in the brand’s next chapter.”