Berlei has appointed The Monkeys – now part of Accenture Interactive – to lead its creative account as the Aussie sports bra brand celebrates its centenary year anniversary.

Berlei marketing manager Zoe Hayes said: “Berlei is at a pivotal point as we turn 100 years old. We have partnered with The Monkeys to reset the benchmark and create a remarkable foundation as we enter our next 100 years and release new ranges to support it.”

Mark Green, co-founder and CEO of The Monkeys, said: “Berlei is an iconic Australian brand with brave marketers at the helm. We are looking forward to playing our part in the brand’s next chapter.”

Berlei marks the third major account win for The Monkeys this year, having been appointed by Pizza Hut in March and Canadian Club in May.