Mondelez International has handed its global content production and management business to Publicis and Sir Martin Sorrell’s MediaMonks.
Mondelez reportedly spent around $US1.2 billion on advertising in 2019 and owns a flotilla of household brands that include the likes of Cadbury, Oreo, Milka and BelVita.
The new arrangement means Publicis will work on European content across 32 markets, including the UK, France, Germany and Italy.
MediaMonks will manage Mondelez’ tech infrastructure, websites and content production for North America, Latin America, Asia, the Middle East and Africa.
Martin Renaud, executive vice president and chief marketing officer at Mondelez International, commented: “Following the selection of our media and creative agencies in 2018 and 2019, we are pleased to announce a new model for our global content production and management agencies. Our production partners will provide a simple and agile new solution that offers the best in terms of creativity, media capabilities and technolog for our portfolio of global and local brands.”
Fran Pessagno, Publicis Groupe client lead, added: “We are delighted to not only be expanding our partnership with Mondelez International but also to be chosen as integral partners in their transformation to provide a fully connected customer experience. The model will draw on the strength of our connected capabilities across creative, media and production at Publicis Groupe.
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