Global absorbent apparel brand, Modibodi, is on a mission to become carbon negative by the end of 2023 – and the next step in that journey is the launch of its first Carbon Neutral Seamfree Full Brief.
But how can such a small pair of underwear be doing such big things for our planet? The answer is simple. To create the Carbon Neutral Seamfree Full Brief, Modibodi has partnered with Australian start-up C2Zero to lock away carbon and stop polluters from getting their hands on it by using emissions allowances.
Emissions allowances are like ‘permission slips’ for big polluters. They need this kind of permission to keep polluting on a mind-blowing scale. Instead of using them to pollute, C2Zero locks the emissions allowances away in their virtual carbon vault where they can never be used by big polluters. Or anyone else. Ever.
For every pair of Carbon Neutral Seamfree Full Briefs sold, Modibodi will remove 2.4kg of carbon from the atmosphere, in total removing an potential of 10,000kg of carbon emissions.
The Carbon Neutral Seamfree Full Brief initiative and C2Zero partnership are part of a broader set of sustainability commitments by Modibodi.
Sarah Forde, Modibodi’s head of sustainability and public affairs, said: “At Modibodi, we have a mission to become a carbon-negative business by the end 2023.
“We are reducing our emissions, through the fabrics we choose, designing for longevity, using sea freight, switching to renewable energy where we can, and ensuring carbon creation and biodiversity is part of our decision-making,.
“Partnering with C2Zero helps us take another step towards this goal. We believe one of the most powerful ways we can help drive the change needed in reducing carbon emissions is by taking the emissions allowances big polluters need, out of circulation, so they can never be used to pollute. For every single pair sold of the Carbon Neutral Seamfree Full Brief, we’ll be removing 2.4kg carbon from the atmosphere.”
Dr Roger Cohen, C2Zero Founder, said: “C2Zero is delighted to be working with Modibodi, and we have been thoroughly impressed by their dedication to emissions reduction.
“Their Carbon Neutral Pant initiative is a clever way to reduce emissions and bring customers on a journey. At C2Zero, every Emissions Allowance we lock away is one tonne of emissions that won’t be released into the earth’s atmosphere by big polluters.
“It is through our partner’s support, including Modibodi, that we are able to accelerate action towards keeping temperature rises below 1.5 degrees.” .
