In this guest post, Brett Gillett, head of sales and account management at TVSquared, casts his expert eye over Australian TV’s next measurement system, the much vaunted but highly delayed, VOZ, and asks – will it deliver on all its promises? After inevitable COVID-19 delays, July was due to bring the launch of OzTAM’s eagerly awaited Total […]

Posted 10 minutes Ago

Opinion

by B&T Magazine

Two social media stars have collaborated with Australian-based Official Lens Creators (OLCs) to launch the first full body tracking Lenses on Snapchat – a new feature that allows Snapchatters to express their unique creativity and style with Lenses that move with their entire body. Snap Stars , Dixie D’Amelio and Jalaiah Harmon (creator of the […]

Real estate agents are known for being smooth talkers with the ability to sell ice to an Eskimo, as the adage goes. With sometimes less than honest tactics to earn a sale, a Central Coast real estate agent has bucked the trend and decided for a brutally honest approach, and it appears to have paid […]

Posted 39 minutes Ago

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Apple is set to start bundling its subscription services together, according to a new report in Bloomberg. Known internally as ‘Apple One’, the new service is set to launch this October, in line with the upcoming iPhone launch. There will be a number of different tiers according to the reports, with the basic package including Apple […]

Posted 41 minutes Ago

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SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

Posted 49 minutes Ago

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IPG Mediabrands today released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, […]

If only all ads could be this damn good, B&T asks. Although we're stopping short of actually pointing fingers at anyone.

Posted 1 hour Ago

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On a very quiet Thursday night, 10’s The Bachelor was the entertainment of choice with 604,000 metro viewers tuning in, according to OzTAM data. Without the AFL, Seven’s best for the night was The Chase (807,000), while Nine’s NRL did 318,000. Over at the ABC, Escape from the City did 314,000. Nine narrowly stole the […]

Posted 1 hour Ago

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Vogue Italia has dedicated its latest magazine to children, “the most overlooked and least obvious victims of the pandemic”. For the first time in its history, the magazine commissioned children to design eight special editions covers. The magazine’s latest issue asked 100 children aged between two and ten to redesign this season’s trendiest fashion looks. Editor […]

Posted 1 hour Ago

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When it comes to rebuilding post-COVID-19, Tourism Australia is looking at data-driven solutions to help get travellers back onto Australian shores. Speaking with B&T ahead of next week’s ADMA Data Week 2020, Tourism Australia’s chief marketing officer Susan Coghill [feature image] discussed how the pandemic has forced the group to rethink how it utilises data. While […]

Posted 1 hour Ago

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New figures show podcast revenue is set to surpass US$1 billion ($AU1.4b) in 2021 as the popularity of the format continues to grow amid the global pandemic. In eMarketer’s latest projection of ad revenue to podcasting, it’s also been revealed podcasts will capture 20 per cent of digital radio ad spending in 2020. eMarketer’s summary […]

Posted 1 hour Ago

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Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its […]

Ray Hadley and 2GB have reached an out-of-court settlement over the alleged decade-long bullying that took place with the radio host’s former staffer Chris Bowen. In late March last year, Bown accused Hadley of bullying in a Facebook posted that prompted an investigation by 2GB. However, Bowen proceeded to take legal action against Hadley as […]

Posted 2 hours Ago

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Provided the aliens don’t turn up and enslave us all, the B&T Awards are going ahead come hell or highwater. We get it – 2020 has been a shocker and we’re seemingly no closer to clarity today than we were in March, but what we also get is that you’re awesome and you’ve been doing […]

Posted 2 hours Ago

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Japanese-based Dentsu Aegis Network (DAN) has revealed its Q2 results to June that showed the holding company’s revenue, less cost of sales, declined by nearly 18 per cent to US$169.5 million, while its operating profit declined by 39.2 per cent YOY to $37.5 million. The pandemic is being blamed on the poor result. The APAC […]

Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]

Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]

BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

Posted 21 hours Ago

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Apple accused of taking traffic away from publishers. Zuckerberg just thankful the heat's off him for a change.

Posted 22 hours Ago

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In top news for papier-mâché, home-made pirate hats & kitty litter trays, Woolies says printed catalogue to continue.

Has lockdown left your midrift wobbling like the jelly/custard trolley at yum cha? Instantly deflate with this news.

Tradie continues association with comedy duo 'Inspired Unemployed' which, you'd assume, negates their unemployed status.

You may not want to drink it, but you can smell of it, as VB launches fragrance with a hint of urinal deodoriser blocks.

Posted 23 hours Ago

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10's The Bachelor is back and so is the B&T office's Bachie sweepstakes. The winner set to claim the entire $5.80 booty.

Posted 23 hours Ago

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B&T's editor is a huge fan of Bumble & can count three drinks to the face & a pepper spray in his last four dates alone.

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]

Debate around banner ads has gone on since the internet was invented in 1664 by Sir Ian Ternet & continues to this day.

Posted 1 day Ago

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Debunking the myth that people in the Queensland office all wear safari suits, comes this image quashing the scuttlebut.