M&M’S is inviting Aussies nationwide to spot the brand throughout the Australian Open tennis tournament and score free chocolate. The Mars chocolate snack has launched M&M’S Spotto and will return its iconic Australian Open Pop-Up Store as the official confectionary partner.
M&M’S said it will bring “a new level of colourful fun to the summer of tennis” by creating ways for fans across Australia to play along, whether tuning in from the couch or soaking up the atmosphere live in Melbourne.
Running nationwide from 12 January to 1 February, M&M’S Spotto gives Aussies the chance to score free chocolate by spotting its Yellow and Red characters or logo during the AO, on TV, billboards, at the tennis, or anywhere across the country.
In a first-of-its-kind custom collaboration between M&M’S and Amazon Ads Brand Innovation Lab, fans can upload a photo of their M&M’S Spotto sighting at amazon.com.au/spotto to redeem a free pack of chocolate with any eligible order over $10.
Mars Snacking Australia head of brand and content Richard Weisinger said: “Fans blew us away during our debut at the AO last year with their passion and enthusiasm for the M&M’S brand – we had queues out of the pop-up shop door every day! This year, we’re taking the M&M’S fun to the next level – introducing M&M’S Spotto to create joyful, inclusive moments for Aussies all across Australia as they enjoy the tennis. We’re ready to make it the sweetest season yet.”
The confectionery brand has also partnered with the podcast duo Toni & Ryan to join the Spotto fun. They will appear with the M&M’S Red and Yellow characters live at the AO on Thursday, 15 January, hosting meet-and-greets, photo moments, and on-court games to officially launch the interactive game.
M&M’S Pop-Up Store
Alongside Spotto, the confectionery brand will bring the fun to the biggest event this summer in Melbourne with the return of Australia’s only M&M’S Pop-Up Store to the AO precinct from 12 January – 1 February, treating fans to a first taste of the new M&M’S Crunchy Cookie flavour.
Visitors can fill their own customised canisters from the iconic chocolate wall, featuring two AO-exclusive shades (pink and light blue) made locally at the M&M’S Ballarat factory.
The store will also offer limited-edition merch, character meet-and-greets, and fun photo moments throughout the tournament.
Inspired by global flagship stores in New York, London, and Shanghai, M&M’S Melbourne will serve as the brand’s unofficial eighth store worldwide, and the only one in the Southern Hemisphere.
As one of the world’s most significant Grand Slam events, the Australian Open set a new attendance record in 2025 with over 1.2 million fans, making it the perfect stage for M&M’S to connect with Australians.
How to join the M&M’S tennis fun:
Play M&M’S Spotto between 12 January – 1 February 2026.
● Spot the M&M’S logo, or Red or Yellow character, during the AO – on TV, courtside, billboards, fan moments or anywhere across Australia;
● Snap a photo;
● Upload it to amazon.com.au/spotto to unlock your code for a free pack of M&M’S Milk Chocolate 49g;
● Add it to your cart with any eligible order over $10;
● For tips, updates and M&M’S Spotto fun, visit @mmsaustralia on Instagram.
