Programmatic technology company MiQ invited more than 100 agency partners, clients—and B&T—to showcase advances to its MiQ Sigma.
The MiQ House event encompassed six sessions, hosted across three days, with client groups from a number of agencies and brands. Guests enjoyed sweeping views across Sydney Harbour as they indulged in bespoke menus from Michelin-starred restaurant, Oncore, as well as Nobu, Woodcut, and a’Mare.
Industry leaders were treated to demonstrations of MiQ Sigma, which unites more than 300 diverse data feeds, spanning 700 trillion consumer signals, to provide advanced insight into what audiences are watching, browsing and buying.
The event also announced MiQ’s key pillars for 2026, including the expansion of its “TV is everywhere” messaging, via continued investment in its total TV planning tool, encompassing BVOD, SVOD, YouTube and social video. Additionally, MiQ is set to enhance its commerce offering with new data partners, as well as continuing to focus on its ‘people powered, tech enabled’ position.
MiQ has already announced two strategic partnerships in the Australian market: a partnership with OzTAM, which enables the integration of VOZ currency data into MiQ’s cross-platform tool, TVi, which is housed within Sigma; plus a partnership with Lifesight that powers advanced location intelligence and measurement capabilities within the tool. Further strategic partnerships are set to be announced soon.
iProspect National managing director, Marcelle Hoyek, said: “We saw some incredible technology at MiQ House. The breadth of capability it provides for our clients is way beyond what we expected. It’s super impressive for our clients and our business moving forward.
Slingshot CEO, Simon Rutherford, added: “MiQ has been in AI for 15 years and their experience is showing through in terms of how they’ve utilised the range of data that’s available to them. I’m excited about the range of different options and the ability to create a bespoke Sigma platform tailored to how partners and their clients need to view it.”
Freel said: “It was fantastic to bring our key client and agency partners together at MiQ House to showcase our Sigma technology platform and share our exciting roadmap for 2026.
“The week was full of great conversation, demonstrations, and discussion around how we can drive great solutions and outcomes through the Sigma platform; a huge thanks to all who attended.”
Guests who attended the Wednesday night showcase were treated to canapes by Oncore and a’Mare and incredible cocktails.
Freelo led night time entertainment with a game show and some questionable singing. Thankfully, MiQ splurged out on a professional musician that got the crowd and MD Fiona Roberts busting out shapes on the living room floor.
The top floor penthouse, where Taylor Swift and her finance Travis Kelce choose to stay, was equipped with a pool table that Nova sales boss Nicole Bence took full advantage of.
While MiQ’s shiny, new tech caught the eyes of guests, the company’s hospitality won plenty of hearts.
