Mindshare is sure to have its sweet tooth satisfied, having picked up the Australian and New Zealand media account for Mondeléz, following a competitive pitch.
Mindshare will handle the media for Mondeléz brands including Cadbury, Oreo, Philadelphia, Captain’s Table, Ritz, The Natural Confectionary Co., Pascall and Sour Patch Kids.
The account is rumoured to be worth $40 million.
Mindshare snagged the account from incumbent Carat, who retained the account three years ago.
It has been reported Carat, GroupM and Publicis were the final three agencies pitching for the account.
GroupM has declined to comment on the win.
More to come.
Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign. It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices […]
Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]
The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]
Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]