Mindshare Sinks Its Teeth Into Mondelez’s $40M Media Account

Mindshare Sinks Its Teeth Into Mondelez’s $40M Media Account
SHARE
THIS



Mindshare is sure to have its sweet tooth satisfied, having picked up the Australian and New Zealand media account for Mondeléz, following a competitive pitch.

Mindshare will handle the media for Mondeléz brands including Cadbury, Oreo, Philadelphia, Captain’s Table, Ritz, The Natural Confectionary Co., Pascall and Sour Patch Kids.

The account is rumoured to be worth $40 million.

Mindshare snagged the account from incumbent Carat, who retained the account three years ago.

It has been reported Carat, GroupM and Publicis were the final three agencies pitching for the account.

GroupM has declined to comment on the win.

More to come.

Please login with linkedin to comment

Cadbury Mindshare Mondelez oreo

Latest News

Roger Federer Stars In New UNIQLO Campaign
  • Advertising

Roger Federer Stars In New UNIQLO Campaign

Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign. It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices […]

Red Havas’s Alex Erasmus Moves Into The Haus
  • Marketing

Red Havas’s Alex Erasmus Moves Into The Haus

Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]

How The Consumer Data Right Has Is Changing Australia (For Businesses)
  • Technology

How The Consumer Data Right Has Is Changing Australia (For Businesses)

The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]

Opinion

by B&T Magazine

B&T Magazine
Captify And Xandr Combine For New Product
  • Media

Captify And Xandr Combine For New Product

Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]