Mindshare has promoted Elliott Eldridge to chief strategy officer and Laura Fell to chief planning officer, working across the agency’s client portfolio including Unilever, NAB, MG, Foxtel Group, Australian Labor Party and IKEA.
In their new roles, which are effective immediately, Eldridge and Fell will lead the advancement of strategic and planning products across Mindshare’s key client portfolio, ensuring brands benefit from rigorous strategic discipline, contemporary thinking, and cohesive leadership nationally.
The pair have played a leading role at the agency, including Mindshare’s new business success, winning MG, uBank and Unilever, as well as the creation of the bespoke WPP Media model for Suncorp (OpenEra).
They have also shaped some of Mindshare’s most celebrated work in recent times, from the award‑winning Dove Meno‑Unpause platform and Rexona’s data‑driven innovation to OMO’s Laundry Goals and high‑impact campaigns for Foxtel Group (DAZN), MG and NAB.
As chief strategy officer, Eldridge will help steer the national strategy agenda, shaping the approach to audience intelligence, communications strategy and effectiveness. He will partner closely with national leadership and strategy teams to embed strategic excellence that drives meaningful commercial outcomes.
Fell’s promotion continues her leadership of the planning discipline, elevating the craft across every market. She is recognised as one of Australia’s leading planning thinkers, she blends precision, innovation, and audience empathy to design plans that fuel brand and business growth.
Both Fell and Elliot made B&T’s Best of the Best media planners and media strategists lists.
“Elliott and Laura are two of the most exceptional leaders and strategic minds in our industry. They elevate the work, they elevate our people, and they elevate the outcomes we deliver for clients,” Mindshare chief executive Maria Grivas said.
“Their partnership is powerful, and these promotions recognise the sustained impact they continue to make across our business.”
