B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Meta Says There Are ‘Serious Times Ahead’ For Its Workers
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Meta Says There Are ‘Serious Times Ahead’ For Its Workers
Technology

Meta Says There Are ‘Serious Times Ahead’ For Its Workers

Staff Writers
Published on: 1st July 2022 at 11:22 AM
Staff Writers
Share
2 Min Read
SHARE

Social media giant Meta has sent an internal memo to its employees, outlining the difficulties that are expected for the rest of the year and thereon and pointing out which areas they’ll need to prioritise so that the company can remain profitable.

The memo, which was obtained by Reuters, was sent by Meta’s chief product officer Chris Cox and outlines all the challenges they’ll be facing along the way.

Cox points out six areas that Meta will need to focus on in the near future, providing an in-depth explanation about each of them individually. Those are the metaverse, privacy, artificial intelligence, monetisation, Reels and messaging.

“I have to underscore that we are in serious times here and the headwinds are fierce,” Cox says in the memo. “We need to execute flawlessly in an environment of slower growth, where teams should not expect vast influxes of new engineers and budgets.” Cox adds that teams will need to prioritise more “ruthlessly”, as they will not be provided with any additional budgets or staff members.

It’s worth pointing out that this situation of increased pressure that Meta finds itself in is a result of its previous quarterly financial report in which it was revealed that the company’s financial growth had slowed significantly. The reasons behind that were said to be the war in Ukraine, the changes in policy made by Apple and Google and the unexpected rise of TikTok. Meta has been bringing a series of updates to both Facebook and Instagram in order to make its platform more appealing and win back some of those users it lost during TikTok’s rise to prominence.

However, these financial difficulties have forced Meta to put a halt on any further hires, at least for the rest of 2022, leaving those who remain at the company with increased responsibilities.

It has also made them pause some of their upcoming Reality Labs projects .

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Facebook, Instagram, Meta
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?