An outdoor media campaign to raise awareness of eating disorders – a mental illness that kills more people than the national road

A new public awareness campaign has launched which aims to educate sexually active young people around new consent laws. Called “Make no doubt” the ads are for the NSW Government and have been launched ahead of a major change to sexual consent laws set to come into effect in NSW from June the 1st. The […]

Posted 16 minutes Ago

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Alexa continues to learn and lap up Australian culture, with Amazon today announcing the addition of new ‘Strayan slang to her vocabulary. From well-worn phrases like “Dog’s Eye” to emerging social-media slang like “Bachelor’s Handbag”, Alexa’s latest lessons are part of her ongoing Aussie education and make it even easier for her to understand her […]

During a meeting held by all shareholders of social media company Twitter, there were a lot of questions asked regarding the direction they would be taking and when the deal with Tesla owner Elon Musk would be finalised, but no real answers were given. Twitter CEO Parag Agrawal simply said that they were “…working through […]

Less than half the Australian population (44 percent) are familiar with the metaverse, while only 36 percent express positive feelings about engaging with extended reality in daily life, a new global survey conducted by Ipsos for the World Economic Forum finds. Globally, about half of adults across 29 countries say they are familiar with the […]

A new US study of 100 major brands with annual marketing budgets in excess of $US50 million ($A70 million) has found a worrying mismatch between creative and media spends. Creative management platform Smartly.io released the survey called Releasing the Power of Digital Creative. You can read the study HERE. While 89 per cent of the […]

Posted 1 hour Ago

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Asian marketing communications agency Bastion Asia has announced a strategic partnership with one of Shanghai’s leading PR agencies, Adventi, to drive greater digital and marketing innovation for Australian brands seeking to engage with Chinese audiences. Adventi, a marketing and communications agency specialising in luxury brands, is known for bringing some of Europe’s biggest luxury brands […]

Engine Creative has reinvented the missing person poster – re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children’s Day. The striking, high-tech digital posters show a ‘live’ image of the missing person appearing to move their eyes, smile and make facial expressions. […]

With this new position, Cerqualia has now assembled the digital Infinity Gauntlet, and will wield its power malevolently.

Amplify, the global creative agency specialising in experience and culture, has added Canva, PlayStation and Levi’s to its client roster and announced a string of senior promotions in a phase of strong business growth. The agency will provide brand experience services to the three global brands. Coinciding with significant new business momentum, Amplify has boosted […]

Spark Foundry has announced two more key promotions, aimed at further strengthening its investment and digital capabilities. Effective immediately, Sue-Ellen Osborn (left in main photo) moves from her position as group activation director, to the elevated new role of Sydney head of investment. Meanwhile Greg Cattelain (right), formerly national head of programmatic, steps into the […]

Unfortunately, a new campaign doesn't do away with the stereotype of Corolla owners all being terrible drivers.

LinkedIn, the world’s largest professional network, has today launched the latest iteration of its #ConversationsForChange initiative with a new content series in partnership with Indigenous-led creative consultancy, Campfire X. The three-part series, titled ‘Change Starts With’, aims to highlight the often subtle, everyday moments that can impact Indigenous Australians in the workplace. The campaign encourages […]

Microsoft’s Build conference for developers that took place yesterday showcased several important additions to the US tech giant’s PC software that will soon be released to the public. During the presentation, which was live-streamed for audiences all around the world, the company revealed their plans for various programs such as Teams. Microsoft will soon be […]

Australia’s ad watchdog Ad Standards has released its annual Review Of Operations that provides an insight into advertising complaint statistics and key areas of work in 2021. Some 4675 advertising complaints were lodged last year, 33 per cent more than in 2020. The Ad Standards Community Panel considered a total of 315 cases and upheld […]

Posted 18 hours Ago

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Cision, a communications platform helping public relations and marketing professionals around the world understand, influence and amplify their stories, released its annual State of the Media report with responses from more than 3800 journalists from 17 global markets to understand challenges faced in a marketplace that is rapidly evolving, and how public relations can support […]

Alan Manly (main photo), OAM, is the CEO of Universal Business School Sydney (UBSS) and author of The Unlikely Entrepreneur. In this guest post, Manly offers tips from turning that side hustle into entrepreneurial greatness… Over the past few years, the success of leading businesses and entrepreneurs has been thrust into the spotlight like we […]

Posted 18 hours Ago

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The resident motorsports writer at B&T nearly broke his desk in excitement when this announcement was made.

Collective Campus, Australian innovation consultancy and start-up accelerator, is spinning off Metarise – a web3 venture fund and tokenized start-up accelerator focused on bringing web3 projects to life across Asia-Pacific. Having run numerous web2 accelerators in partnership with brands such as Microsoft, Village Roadshow, Charter Hall, and Mills Oakley, Metarise’s ANZ Launchpad will be run […]

The popular video sharing platform TikTok is showing agencies its unique potential as a place to share their products with its latest #TikTokMadeMeBuyIt campaign, which is becoming increasingly appealing with audiences and users. During the pandemic, TikTok became one of the breakout social media outlets, rapidly rising in account numbers as people all across the […]

Here at B&T we say a day without some Kardashian news is a day without sunshine. Get an instant tan with this stupidity.

Amanda Keller gets teary over latest mass school shooting in the US. But what other response is there to the madness?

Amelia Thackway is here to explain how companies can search for long-term prospects in new partners after covid.

Never mind covering yourself in chocolate, the new sexy food item is a warm jumper with Nutella logos all across it.

Not watching this year's series of Big Brother? Well, get set for a guilt trip on these underwhelming numbers.

Live gaffes B&T'd like to see are "Socceroos are rubbish", "Kyrgios is rubbish" & "Ryan Papenhuyzen's hair is rubbish!"

Posted 23 hours Ago

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Get a first look at the Teads Mobile Intenders study here! It's digital, so arguably not ideal toilet reading material.

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Flourish PR's local bottlo flush out of Moët piccolos as agency celebrates raft of new wins.

DDB Sydney unveils uniquely Australian coffee for American franchise burger chain.

Snap boss Evan Spiegel issues investor warning, as wife Miranda forced to use E10 in the Rangie.

VIVID's not all shiny lights on buildings, it's also biting social discourse. But for most parts, it's shiny lights.

In news that should shock absolutely nobody, Ricky Gervais has offended some people with his latest joke.

Music streaming service Spotify has created a new way for marketers to reach their target audiences with the launch of Call-To-Action (CTA) cards, a series of clickable, interactive companion display units for audio ads. Powered by Spotify’s Streaming Ad Insertion (SAI) technology, these CTA cards will be tied to the audio ads that Spotify users […]

Does the Taliban ever get invited to parties? They'd be the boring, sober person you don't want to get stuck with.

Study finds Aussie car buyers going for price over safety. Camira owners clearly not giving a shit about either.

InMobi, a provider of content, marketing, and monetisation technologies that help businesses fuel growth, announced expanded charters for the local team in Australia and New Zealand (ANZ) today. Including the expansion of Richard O’Sullivan’s (main photo) role as VP & general manager, ANZ to double-hat and become VP of Agency Partnerships in Asia Pacific (APAC). […]