Meta Rolls Out NFTs On Instagram And Facebook

Meta Rolls Out NFTs On Instagram And Facebook
SHARE
THIS



Today, Instagram is rolling out digital collectibles in Australia and to more people in over 100 countries, allowing people to display their NFTs on Instagram and Facebook.

With the rise of web3 technologies, Instagram fans can now support their favourite creators in new ways, including by purchasing and showcasing digital collectibles – art, images and videos, music or trading cards – as non-fungible tokens (NFTs).

The feature will allow users to:

  • Connect a digital wallet: Once connected, people will have the ability to choose which NFTs from their wallet they would like to share on Instagram.
  • Share digital collectibles: Once you post a digital collectible, it will receive a special visual treatment and can display public information, such as a description of the NFT. Posts will also be visible on their profile.
  • Automatically tag both the creator and collector: The creator and collector can be automatically attributed in the digital collectible post (subject to their privacy settings).

Aerial and street photographer Natalie Amrossi (@misshattan) has used the features to increase interest in her work and boost sales across platforms. Amrossi said: “NFTs have opened the doors to new opportunities for me and other artists around the world. This new technology provides us with another outlet to make a living and to connect with our fans and collectors. Instagram has helped build careers for so many creatives, including myself, and now our communities can support us further by sharing our work on the platform.”

Following the initial test launch in May, this milestone reflects Meta’s focus to make NFTs more accessible, with the potential to expand access, reduce costs, and empower and accelerate innovation for people and creators around the world.

Please login with linkedin to comment

Instagram Meta NFTs

Latest News

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022
  • Media

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022

The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market
  • Marketing

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market

After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]

Michael Bass Named New Chief Trading Officer For Dentsu APAC
  • Media

Michael Bass Named New Chief Trading Officer For Dentsu APAC

Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]

Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five
  • Marketing

Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five

Integrated communications firm Icon Agency has been ranked the fourth fastest growing agency in the Asia-Pacific, Middle East and Africa, according to the 2022 PRovoke PR Agency ‘Fast Movers’ rankings. Icon’s fee income for calendar 2021 grew 84.3 per cent, making it the fastest-growing and largest independent agency in Australia. The Melbourne-based indy was ranked […]

Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm
  • Campaigns

Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm

Tiger Brokers, an online broker for millennials and Gen Z, is offering fans the chance to win sideline seats to Melbourne Storm’s Round 21 clash against the Titans at AAMI Park (Friday 5 August 2022). The campaign has reached its peak, and now every Australian can also have the chance to win a Melbourne Storm […]