B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Messi And Ronaldo Bury The Hatchet For Louis Vuitton
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Messi And Ronaldo Bury The Hatchet For Louis Vuitton
Advertising

Messi And Ronaldo Bury The Hatchet For Louis Vuitton

Staff Writers
Published on: 21st November 2022 at 12:30 PM
Staff Writers
Share
1 Min Read
SHARE

Soccer superstars Lionel Messi and Cristiano Ronaldo have seemingly ended their long-running feud, featuring in a new campaign for Louis Vuitton.

The campaign, shot by legendary American portrait photographer Annie Leibovitz, features the pair playing a game of chess on top of a Louis Vuitton trunk case.

The moody image has Messi and Ronaldo clad all in black with with dramatic lighting shadowing the scene.

Both players have posted the image on Instagram, where it has received a whopping 57 million views and counting.

It’s the first time that the pair have appeared in an advert together — with the Portuguese and Argentinian stars often appearing in rival ads for Nike and Adidas, respectively.

Chess.com notes that the chess pieces are not randomly placed, either. Instead, it recreates a pivotal moment in a 2017 match between Magnus Carlsen and Hikaru Nakamura. the match ended in a draw.

A behind-the-scenes video shows that the pair were not even in the same room when the images were captured.

https://www.youtube.com/watch?v=HmQtLJgP-Kw&ab_channel=MonuProdz

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: cristiano ronaldo, Lionel Messi, Louis Vuitton
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
Sling & Stone Launches Dedicated Deep Tech Specialism To Power The Next Wave Of Global Innovation
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?