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Reading: Messi And Ronaldo Bury The Hatchet For Louis Vuitton
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B&T > Advertising > Messi And Ronaldo Bury The Hatchet For Louis Vuitton
Advertising

Messi And Ronaldo Bury The Hatchet For Louis Vuitton

Staff Writers
Published on: 21st November 2022 at 12:30 PM
Staff Writers
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Soccer superstars Lionel Messi and Cristiano Ronaldo have seemingly ended their long-running feud, featuring in a new campaign for Louis Vuitton.

The campaign, shot by legendary American portrait photographer Annie Leibovitz, features the pair playing a game of chess on top of a Louis Vuitton trunk case.

The moody image has Messi and Ronaldo clad all in black with with dramatic lighting shadowing the scene.

Both players have posted the image on Instagram, where it has received a whopping 57 million views and counting.

It’s the first time that the pair have appeared in an advert together — with the Portuguese and Argentinian stars often appearing in rival ads for Nike and Adidas, respectively.

Chess.com notes that the chess pieces are not randomly placed, either. Instead, it recreates a pivotal moment in a 2017 match between Magnus Carlsen and Hikaru Nakamura. the match ended in a draw.

A behind-the-scenes video shows that the pair were not even in the same room when the images were captured.

https://www.youtube.com/watch?v=HmQtLJgP-Kw&ab_channel=MonuProdz

 

 

 

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TAGGED: cristiano ronaldo, Lionel Messi, Louis Vuitton
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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