Hundreds of cruise ship guests aboard Carnival Spirit danced their way back into Sydney Harbour yesterday morning in the final leg of #CarnivalConga, setting a record for the world’s longest conga line at sea.
The concept – involving 60,000 passengers on 25 Carnival ships in 13 countries around the world – was created for Carnival by customer experience agency MercerBell, to celebrate the cruise line’s fifth birthday in Australia.
Initially created for the Australian market, Carnival Conga was quickly embraced by the company as a global event, starting in Miami and island-hopping its way through the Caribbean, the Gulf of Mexico, across the Pacific to the Coral and Tasman Seas, all the way to Sydney.
MercerBell executive creative director David Bell says: “It was amazing to watch Carnival Conga grow from a local campaign into an integrated, world-wide event, incorporating social, PR, retail, customer communications and trade marketing. It shows the power of a simple – and fun – idea.”
Carnival Marketing Director Jayne Andrews said, “Since the arrival of Carnival Spirit in 2012, more than 750,000 Australians and Kiwis have enjoyed the fun of a Carnival Cruise. It’s what we stand for. So we knew instantly that the Carnival Conga concept was right for our brand. And the way our guests responded is proof, getting up to dance around a ship at five in the morning!”
Carnival Conga even has its own sound track, with a song composed for the campaign by Red Note. Downloadable on all leading platforms including iTunes, Apple Music, Spotify, Amazon Music and Google Play, all proceeds go directly to The Children’s Hospital at Westmead.
NAB, in partnership with TBWA\Melbourne and Mindshare, has unveiled its latest campaign dubbed “Wrangle Your Money”. The national campaign demonstrates how NAB is supporting and empowering customers to make better financial moves. As part of the “More Than Money” brand platform, the latest work comes at a pivotal time as the country continues to grapple […]
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The Sydney Roosters are facing a huge amount of fallout over allegations that Spencer Leniu made an on-field racial slur against Broncos player Ezra Mam in yesterday’s Las Vegas season opener. Mam filed an official complaint against Leniu after the Roosters prop allegedly called the Broncos five-eighth a “monkey” on the field. Leniu tried to […]
To celebrate International Women’s Day, The Association for Data-Driven Marketing and Advertising (ADMA), has launched a new initiative to honour and spotlight the dynamic women in the marketing sector across the country. Lead image: ADMA Website This year, as the world embraces the theme #InspireInclusion for International Women’s Day on March 8, ADMA is asking […]
KIA's marketing boss coy on how much all these stars cost. Was even more coy on the bar tab at the end of the shoot...
With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]
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Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]