Since joining the Snap office in 2016, Kathryn Carter has been helping to change the public’s perception on what Snapchat is.
While many have previously viewed the platform as ‘just another social media app’, Carter led Snap in its efforts to shift the narrative to highlight that Snap is a camera company with a messaging edge.
Under her leadership, Snapchat has been able to secure its place as an industry leader when it comes to reaching the Gen Z audience.
Carter has also played a key role in encouraging more brands to get on Snapchat by highlighting how AR can be used to create effective marketing campaigns.
Examples include the “Snapchat Young Lions competition” and “Snapchat’s augmented reality advantage in social media platforms“.
In 2019, under Carter’s leadership, Snapchat embarked on its ‘Festival of the Future’ campaign, providing an interactive experience built for agency and brand leaders from Sydney to Singapore.
The event was designed to position Snap as a thought leader in the ad solutions, augmented reality, and made for mobile video space. The event saw more than 200 attendees.
Carter also looked at external partnerships and dedicated her time and thought leadership to such programs. This included the B&T Breakfast Club, which saw a series of panel
sessions that not only celebrated the future of innovation but it also highlighted talent within the industry.
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