2019 Young Lions Australia Winners Announced

Photography by andre&dominqiue
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The Misfits Media Company, official Cannes Lions Festival Representative for Australia, has announced the winners of the Snapchat Young Lions Australia Competition during an official award ceremony held last night.

The Gold winners will be heading off to the Cannes Lions International Festival of Creativity next month to compete against other young winners from around the world in the Cannes Young Lions Competition.

Commonwealth Bank’s Jill Harmon and Nathan Kwok took out Gold in the Marketing category for the second year running.

Photography by andre&dominqiue

Photography by andre&dominque

For the Media category, sponsored by The Trade Desk, MediaCom’s Cameron Roberts and Hayley Saddleton received the top prize.

Photography by andre&dominque

Photography by andre&dominque

DDB Sydney’s Elaine Li and Jared Wicker won Gold in the Digital category, sponsored by Snapchat.

Photography by andre&dominque

Photography by andre&dominque

The runners-up – CommBank’s Cindy Tan and Shernese Chee (Marketing), Ikon’s Max Learmont and Clemenger BBDO’s Vince Usher (Media) and BWM Dentsu’s Rosie Double and Scott Pritchett (Digital) – will compete at Young Spikes in Singapore in September.

This year’s competition received 195 entries which was narrowed down by a panel of 60 respected industry members to five finalist teams in each category.

These 15 finalist teams competed in a final round over the last two days. Given just 24 hours to respond to a real life brief from Mission Australia around ending homelessness and acquiring new regular givers for the charity, the finalists pitched their responses live to a panel of 16 judges yesterday afternoon.

Misfits Media General Manager Catriona Hay said, “The Cannes Lions International Festival aligns really well our company purpose and values at The Misfits. One of those values is the belief and confidence in the young people of our industry.

“Gen Ys or Millennials, and I’m one of them, seem to cop a bad rap these days. In the media we’re often portrayed as lazy, indecisive delicate snowflakes who can’t get onto the property market because we’re eating too many avocados.

“I think the finalists here today are proof that there are a ton of super smart, hardworking and creative young people working in this industry – and we’re lucky to have them!”

Please login with linkedin to comment

Cannes Young Lions Snapchat the trade desk Young Lions

Latest News

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.