MediaCom Snares Global Duracell Account, As Global CEO Steve Allen Announces Departure

MediaCom Snares Global Duracell Account, As Global CEO Steve Allen Announces Departure
SHARE
THIS



MediaCom has been appointed as Duracell’s global media agency of record, following a competitive pitch.

The win covers 32 markets, including Australia, US, UK and China.

The account was previously managed by Starcom and MediaCom will take over the business on 1st July 2020.

While many global pitches have been paused due to Coronavirus, the Duracell pitch started in November and the key chemistry meetings and face-to-face presentations were completed before the lockdown began in many markets.

“The future is battery powered. Duracell is an iconic brand and it gives us great pride to welcome them back into the MediaCom family. We are excited to apply our unique expertise and strategic thinking through our standout people”, said Nick Lawson, global CCO of MediaCom.

In other MediaCom news, its global CEO Steve Allen has announced he is stepping down from the position after 12 years and has been replaced by Nick Lawson.

You can read a one-on-one interview B&T did with Allen while on a visit to Australia last year here.

In a statement, Allen said of his departure: “My decision to step down has been the most difficult one I have taken during my 38-year career at MediaCom, but I decided the time has come to take all I’ve learned in building and growing a truly global network and I am excited to apply it to a new challenge.

“Together we amassed an unbelievable portfolio of clients, and as an agency, reached heights that seemed impossible when we started out.

“I have been fortunate to have the support and loyalty of countless people who’ve worked alongside me, many for two or three decades,” Allen commented.

 

Please login with linkedin to comment

Duracell mediacom

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine