MediaCom has been appointed as Duracell’s global media agency of record, following a competitive pitch.
The win covers 32 markets, including Australia, US, UK and China.
The account was previously managed by Starcom and MediaCom will take over the business on 1st July 2020.
While many global pitches have been paused due to Coronavirus, the Duracell pitch started in November and the key chemistry meetings and face-to-face presentations were completed before the lockdown began in many markets.
“The future is battery powered. Duracell is an iconic brand and it gives us great pride to welcome them back into the MediaCom family. We are excited to apply our unique expertise and strategic thinking through our standout people”, said Nick Lawson, global CCO of MediaCom.
In other MediaCom news, its global CEO Steve Allen has announced he is stepping down from the position after 12 years and has been replaced by Nick Lawson.
You can read a one-on-one interview B&T did with Allen while on a visit to Australia last year here.
In a statement, Allen said of his departure: “My decision to step down has been the most difficult one I have taken during my 38-year career at MediaCom, but I decided the time has come to take all I’ve learned in building and growing a truly global network and I am excited to apply it to a new challenge.
“Together we amassed an unbelievable portfolio of clients, and as an agency, reached heights that seemed impossible when we started out.
“I have been fortunate to have the support and loyalty of countless people who’ve worked alongside me, many for two or three decades,” Allen commented.
