Rubbing Up The Wrong Way! Marmite Hands Out Sandpaper At Lords Test

Rubbing Up The Wrong Way! Marmite Hands Out Sandpaper At Lords Test

The Marmite-Vegemite war that’s happening at Ashes Test matches has taken a bit of a nasty turn after Marmite handed out sandpaper to fans during the just-finished second Test at Lords.

The sandpaper – which was a clear dig at “Sandpapergate” where Australia were busted cheating 18 months ago – came with the slogan, “Love it or hate it, we won’t be tampering with it.”

caa8d33a-c55a-4088-804c-2b0d19dd8edc

The campaign was created by Marmite’s London agency adam&eve who described the stunt as “a light-hearted reference to ‘Sandpapergate’”.

The brand has been actively promoting itself during the first two Tests in an activation called “Marmy Army”. Apparently, its attempting to cajole Aussie cricket supporters away from their traditional and much-loved Vegemite.

Not that Vegemite has taken the provocation lying down, taking out full-page ads in British newspapers that infer people who consume its rival won’t like Vegemite because “it tastes of Australia”.

 




Please login with linkedin to comment

Marmite the ashes Vegemite

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]