Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

Are Marketers Missing The Point of Technology

Are Marketers Missing The Point of Technology

This story was originally published by

Andrew Birmingham from Which-50 outlines how Evol8tion's CEO, Joseph Jaffe's argues marketers may be missing the point of technology and that they need to understand marketing’s future is directly linked to technology.

SHARE
THIS



Marketers are still largely missing the point of technology — either by focusing too much on cost-cutting and process, or by getting distracted by the latest shiny new bauble in the toy kit.

The real magic comes from the opportunity to break from the pack. That’s the view of Joseph Jaffe, CEO and co-founder of Evol8tion and author of Z.E.R.O. — Zero Paid Media as the New Marketing Model. He is speaking at the ADMA Global Forum at the end of the month. Which-50 spoke to Jaffe in advance of the conference, where he will present at the marketing and advertising event. He describes Evol8tion is an innovation boutique, whose mission is to connect early-stage startups with big brands. As such he has seen up close and personal the nexus of technology and marketing. You can divide marketers into two groups, he says. “There are the numerators, who are all about limitless possibilities. And then there are the denominators, who are all about cost-cutting and efficiencies.” Read the full article by Andrew Birmingham on Which-50 here.

Please login with linkedin to comment

ABC Creative Appointment Heard Agency

Latest News

Liquor Barons Launches Digital Engagement Campaign With Komo
  • Campaigns

Liquor Barons Launches Digital Engagement Campaign With Komo

Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special. To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. Hub visitors can also engage in a Gage Roads […]

IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia
  • Advertising

IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia

Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, […]

How To Navigate A Post-Cookie World
  • Advertising
  • Technology

How To Navigate A Post-Cookie World

A cookiless future was the buzzword of 2021. And it appears we've still not managed to kill it into 2022.

Food Tech Company All G Foods Appoints The One Centre As Brand Agency
  • Marketing

Food Tech Company All G Foods Appoints The One Centre As Brand Agency

Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands. The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the […]