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B&T > Marketing > Are Marketers Missing The Point of Technology
Marketing

Are Marketers Missing The Point of Technology

Staff Writers
Published on: 18th July 2014 at 12:26 PM
Staff Writers
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Marketers are still largely missing the point of technology — either by focusing too much on cost-cutting and process, or by getting distracted by the latest shiny new bauble in the toy kit.

The real magic comes from the opportunity to break from the pack. That’s the view of Joseph Jaffe, CEO and co-founder of Evol8tion and author of Z.E.R.O. — Zero Paid Media as the New Marketing Model. He is speaking at the ADMA Global Forum at the end of the month. Which-50 spoke to Jaffe in advance of the conference, where he will present at the marketing and advertising event. He describes Evol8tion is an innovation boutique, whose mission is to connect early-stage startups with big brands. As such he has seen up close and personal the nexus of technology and marketing. You can divide marketers into two groups, he says. “There are the numerators, who are all about limitless possibilities. And then there are the denominators, who are all about cost-cutting and efficiencies.” Read the full article by Andrew Birmingham on Which-50 here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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