Andrew Birmingham from Which-50 outlines how Evol8tion's CEO, Joseph Jaffe's argues marketers may be missing the point of technology and that they need to understand marketing’s future is directly linked to technology.
Marketers are still largely missing the point of technology — either by focusing too much on cost-cutting and process, or by getting distracted by the latest shiny new bauble in the toy kit.
The real magic comes from the opportunity to break from the pack. That’s the view of Joseph Jaffe, CEO and co-founder of Evol8tion and author of Z.E.R.O. — Zero Paid Media as the New Marketing Model. He is speaking at the ADMA Global Forum at the end of the month. Which-50 spoke to Jaffe in advance of the conference, where he will present at the marketing and advertising event. He describes Evol8tion is an innovation boutique, whose mission is to connect early-stage startups with big brands. As such he has seen up close and personal the nexus of technology and marketing. You can divide marketers into two groups, he says. “There are the numerators, who are all about limitless possibilities. And then there are the denominators, who are all about cost-cutting and efficiencies.” Read the full article by Andrew Birmingham on Which-50 here.
Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]
Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]
It's even more photos from Thursday's 30 Under 30! Re-live all the action, the bad dancing and the stodgy paella here.