Following its Super Bowl debut with the singing hairball spectacle “Hair Ballad,” MANSCAPED, the global men’s grooming company and lifestyle consumer brand, is launching an extension of the campaign in partnership with comedian, writer, actor, and podcaster Stavros Halkias.
“Hair Ballad” brought unwanted body hair to life as singing hairballs in a ballad-style performance. The spot was developed in partnership with creative agency Quality Meats, directed by The Perlorian Brothers and produced by MJZ.
MANSCAPED is taking the campaign beyond the screen with a charity activation, auctioning off Stavros Halkias’ hairball along with a signed The Lawn Mower 5.0 Ultra trimmer on eBay.
“Lil Stavvy” made his Instagram debut, giving fans a first look at the character while extending the humour and spirit of the Super Bowl spot.
All proceeds from the auction will benefit MANSCAPED’s brand partner, the Testicular Cancer Society, supporting awareness, education, and resources for men’s health. The initiative reflects the brand’s continued commitment to using culture and comedy to spark conversations around self-care and early detection.
“The whole idea behind ‘Hair Ballad’ was giving unwanted hair a voice,” said Lucas Coyle director of brand media and awareness at MANSCAPED. “Auctioning off Stavros’ hairball felt like a fun, unexpected way to extend the campaign while supporting a cause we care deeply about.”
Halkias added, “I’ve done a lot of weird things in my career, but auctioning off my own hairball for charity is definitely a first. If it makes people laugh and helps a good cause, I’m always in.”
The auction is the latest activation under MANSCAPED’s ‘Mancare Your Everywhere’ platform, which made its debut during the brand’s Super Bowl spot. The campaign and platform mark MANSCAPED’s continued evolution from a DTC disruptor to a fully omnichannel grooming brand.
