The CommSec Market Update podcast is launching on LiSTNR with refreshed content and twice daily updates.
LiSTNR has partnered with CommSec to combine its podcasting expertise and the deep industry knowledge of Australia’s leading online broker to create a refreshed podcast that informs and updates its audience in a timely manner, with morning and evening weekday updates.
CommSec Market Update will introduce a rotating slate of dual hosts including CommSec chief economist Craig James, CommSec market analysts Tom Piotrowski, Steven Daghlian and Laura Besarati, and CommSec senior economist Ryan Felsman, who will invite listeners into a discussion about a range of sharemarket themes and investment topics.
The refreshed podcast, which is produced and distributed by LiSTNR from today, will still provide insightful market updates for listeners, but be crafted in a way that better lends itself to an audio ecosystem. The new format introduces a dual host discussion, with a more relaxed and relatable conversation style, and deep dives into not just the numbers, but why they are important and what they mean for investors.
The podcast won’t assume that its listeners know everything about the market – but understands that they have a certain depth of knowledge. At 10 to 12 minutes long, episodes will feature snackable content that educates listeners on the sharemarket, but also offers a ‘peek behind the curtain’ at the real, relatable people within CommSec, speaking about the market in the same way that their audience would.
SCA, chief sales officer, Brian Gallagher, said: “We are delighted to welcome the popular CommSec Market Update podcast to LiSTNR and leveraging our audience ecosystem expertise to deliver an even more engaging podcast. The series will have a dedicated producer and we look forward to expanding CommSec’s podcast audience among LiSTNR’s audience of 1.3 million known users.”
CommSec, market analyst, Tom Piotrowski, said: “This podcast is a great way to help keep our customers updated on daily market developments and we’re pleased to be partnering with market leaders like LiSTNR to help introduce the fascinating world of financial markets to an even wider audience.”
LiSTNR, senior executive producer, Branded Podcasts, Todd Stevens, said: “CommSec are already leaders when it comes to up-to-date market information, and this revised take on the CommSec Market Update podcast will help that information to meet an audience of both experienced investors, and those looking to invest for the first time. The twice daily podcast looks at the numbers, but also what those market shifts might mean for investors.”
The CommSec Market Update podcast is released twice daily at 8.00am and 6.00pm and is available now on LiSTNR.
