KitKat, the official chocolate bar of Formula 1, is set to unveil its 2026 partnership with the high octane sport at the Australian Gran Prix.
The subsidiary of Nestlé is shifting into high gear with the launch of a world-first innovation—the KitKat F1 Chocolate Car—alongside exciting fan activations at the Melbourne Grand Prix from March 6 to 8 2026.
To celebrate the partnership, KitKat has crafted a unique chocolate masterpiece in the shape of an F1 car. Made with smooth milk chocolate and packed with crispy cereal and signature wafer pieces, this limited-edition treat will hit shelves in major Australian retailers from January 2026. Available in 29g, the KitKat F1 Chocolate Car is set to delight F1 fans and chocolate lovers alike.
But the excitement doesn’t stop there. The KitKat x Formula 1 partnership goes beyond trackside branding, delivering immersive experiences for fans worldwide. From exclusive merchandise, in-store activations, a consumer promotion, limited-edition products, and Netflix’s Formula 1: Drive to Survive ad placements, KitKat is bringing the thrill of F1 closer than ever.
From January 10 to March 10, ANZ shoppers will have the chance to WIN the ultimate VIP F1 experience—a trip for two people to the Formula 1 Pirelli Gran Premio D’Italia 2026 in Monza, Italy.
“Our partnership with Formula 1 demonstrates how we are investing at scale behind our most iconic brands and creating unique experiences for Aussie and Kiwi KitKat fans,” said Nestlé general manager confectionery and snacks, Andrew Lawrey.
“This KitKat Formula 1 chocolate car brings the ‘Have a Break, Have a KitKat’ message to F1 fans worldwide.”
