King Content has nabbed the globally recognised Incite Group social media award for its innovative campaign ‘Oliving the Life’ for Hans Smallgoods. The company received the award on 20 June in New York at the 2016 Corporate Social Media Summit, which recognises international agencies for innovative social media campaigns.
King Content and Australian brand Hans Smallgoods join an elite group of winners including Capital One, Qantas, Dell and Jennifer Dominiquini (BBVA – chief marketing and digital sales officer).
As part of an end to end digital strategy, King Content created a content hub www.olivingthelife.com.au for an audience looking for inspiration around the Mediterranean lifestyle.
The winning strategy involved working with Bec and Lleyton Hewitt as brand ambassadors and positioning them as pioneers of Oliving the Life.
The campaign launched the week of the Australian Open, which was Lleyton Hewitt’s last championship before retiring.
The King Content social team increased brand uplift and engaged with the audience across multiple channels, applying A/B testing, tactical audience targeting (including retargeting) and trialling different advert objective tools.
“We are very pleased to be recognised for our efforts,” said King Content’s head of audience for Sydney & Europe, Claire Austin.
“Social media channels, especially Facebook, change so frequently and we need to ensure we are constantly learning, testing, adapting and really evolving with the changes to ensure we stop at the top of the social game. This was exactly what we did during this six-month campaign for Hans and it certainly paid off.”
GM sales, marketing and innovation for Hans Smallgoods, Gerard Smith, also commented on the win, saying, “We have been extremely pleased with the results from this campaign, it has been a first for us and it’s great to be recognised at a global level.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]