Qatar Airways has launched its latest in-flight safety video, spearheaded by comedian, actor, entrepreneur and newest Qatar Airways Global Brand Ambassador, Kevin Hart, bringing together global and social media superstars to help deliver important safety messages to passengers.
From December 2024, Kevin Hart and other stars will present the airline’s in-flight safety procedures in a short and entertaining film. Directed by renowned Hollywood director Tim Story, the video is created to engage passengers’ attention and focus on the important safety instructions.
Travellers will not want to miss a moment of Hart’s performance, or the star-studded cameo appearances that help him demonstrate the airline’s important safety instructions. Supermodel Rosie Huntington-Whiteley assists him to reach new heights – in this instance, the overhead lockers – and Anwar and Amal Jibawi remind him to ensure seatbelts are tightly secured and kept on throughout the flight. Additionally, Khaby Lame supports Kevin Hart doing what he does best, and Adam Waheed demonstrates how to put on an oxygen mask.
“At Qatar Airways, the safety of our passengers and crew is our highest priority. Our main ambition for this project was to design an in-flight safety video that passengers will not want to miss,” said Qatar Airways Group chief executive officer, Engr. Badr Mohammed Al-Meer.
“As we continue to become more technologically advanced, we are seeing more and more passengers not paying enough attention to the in-flight safety video, instead opting for entertainment content on their other devices. We decided there was no better way to capture their attention than with their favourite celebrities and content creators. Shining a spotlight and amplifying this message, we are proud to welcome Kevin Hart, our latest Global Brand Ambassador, to help spread the word”.
“Buckle Up! This safety video is unlike anything you have seen on-board a luxury airline before. I have loved partnering with Qatar Airways to produce a video that passengers will not only pay attention to but remember for a long time coming, or at least until their next flight. Qatar Airways represents best-in-class service and attention to detail, and this video brings those elements to your seat-back screen. Now, sit back, relax and enjoy the flight!” said Hart.
“When you have a world-class brand such as Qatar Airways stepping out of conventional boxes and providing the creative freedom to set new boundaries, you can really reach new heights,” said Hollywood Director, Tim Story.
The film will be available on select Qatar Airways flights beginning in December, and will be available on all Qatar Airways flights by January 2025.
