Kantar has expanded its AI-native portfolio with two new tools in a move to help brands turn human understanding into predictive intelligence.
The marketing data and analytics giant today launched Kantar Converser and EvaluateExplorer, tools designed to give marketers faster, richer insights from both people and digital ecosystems.
Kantar Converser is a qualitative research platform that captures one-to-one conversations with consumers, guided by an AI moderator and backed by Kantar’s network of over 500 qualitative practitioners in more than 60 countries. The platform enables in-depth interviews on participants’ own time, allowing brands to uncover emotional, nuanced or sensitive insights beyond surface-level data.
By combining AI capabilities with decades of qualitative expertise, Kantar said marketers can access “meaningful outcomes quickly and cost-efficiently.”
Meanwhile, EvaluateExplorer aims to help brands separate genuine cultural shifts from the digital noise. Using Quilt.AI technology, the platform analyses public digital signals across search, social media, LLMs, GenAI agents, and creator ecosystems globally. It then identifies promising innovation opportunities, generates differentiated product and service concepts, and optimises them for success, leveraging Kantar’s innovation and brand-building expertise.
Cheong Tai Leung, CEO APAC at Kantar, said marketers across the region are contending with an explosion of data from fast-evolving markets.
“What drives confident growth decisions is the ability to identify the signals that connect with real human contexts like language, culture and the commercial realities unique to each market. By bringing together deep human understanding, culturally grounded AI and predictive intelligence, EvaluateExplorer and Kantar Converser help brands focus on the right opportunities,” he said.
Both tools are now available globally.
