Judo Bank has launched an integrated Valentine’s Day campaign across localised assets, via Thinkerbell.
Large format love notes celebrated the traits of a number of Judo Bank’s SME customers, with a mysterious sign off from their “secret admirer”. On Valentine’s Day, the campaign unveiled the admirer, as Judo Bank.
The love continued in full-page national press, with messages from individual Judo bankers to their business customers.
On radio, the CEO Chris Bayliss himself dedicated spots to Judo’s SME customers with poetry, which extended out to a segment on JOY FM to amplify the love.
Dan Monheit chief CX Thinker said: “This is just another great example of Judo Bank living its values. When the entire customer experience is built around backing businesses, even the advertising becomes a natural extension of that commitment.”
Negar Ghadiri‑Zare Judo Bank’s GM of marketing added: “Judo was built on the belief that you can’t back a business you don’t truly know. When you genuinely know your customers — their challenges, their ambitions and what makes them unique — you can support them in ways that truly matter and stand out. This campaign brings that belief to life – demonstrating that strong relationships are the foundation of how Judo boldly backs business.”
