Australian digital out-of-home advertising company JOLT has lifted the monthly ad impressions by 30 per cent in Q4 across its network of EV charging stations. In Q4 JOLT recorded more than 177 million monthly campaign views.
The growth is driven by the launch of 30 new high-impact screens across Western Sydney and Brisbane, which have increased the network’s physical footprint by 11 per cent and boosted audience reach and engagement.
JOLT has bolstered its fast, free EV charging offering in Western Sydney in recent months, with new sites unveiled in Parramatta, Blacktown and Bella Vista in key transit and entertainment precincts.
In Parramatta, a new charging station has been installed at the Novotel in the city’s CBD, close to major retail, transit and dining offerings, while a new charger at Blacktown Station sits alongside one of the region’s major transport interchanges.
JOLT’s recent Brisbane expansion, including new sites in Windsor, Clayfield, Taringa, Toowong, Virginia, Chermside North and Zillmere Village in the city’s north, have driven large-scale growth for its Queensland network, with a 48 per cent jump in JOLT screens and delivering a massive 47 per cent lift in ad impressions.
Growth has also been supported by additional new chargers installed across broader Sydney, including new sites at Cabramatta Station and in Baulkham Hills, and at Cheltenham in Melbourne.
This focus on high-yield, strategic density has enabled JOLT to substantially expand its network capacity and grow incremental reach, raising its total monthly network impressions from 136.4 million to 177.3 million.
This increase means JOLT’s Australian digital out-of-home network now reaches many millions of Australians every month.
JOLT Australian country manager Stuart Moffatt said the data highlights JOLT’s ability to build brand salience through strategic density.
“Our focus is on taking a strategic approach to network density – by securing unbeatable real estate in essential transit and retail hubs, JOLT is delivering higher frequency and stronger ROI for our brand partners,” Moffatt said.
“Identifying and rolling out chargers in high-growth precincts like Western Sydney and Brisbane’s inner north has allowed us to build essential infrastructure for the future, while also growing our network.
“This recent expansion is a win-win for local communities, and for advertisers. For drivers, we are placing fast, clean EV charging stations exactly where they live, work and shop. And for our brand partners, this proximity to high-value audiences delivers a level of repeat exposure and salience that traditional, fragmented digital out-of-home simply cannot match.”
JOLT’s recent expansion has also seen growth in average campaign frequency, with user frequency rising by 19.4 per cent quarter over quarter.
The Australian growth comes as the combined EV charging and digital out-of-home network continues its international expansion into the US market following the acquisition of EV chargers from energy operator Shell’s Volta network, delivering chargers across 64 US cities.
JOLT also expanded its footprint in New Zealand in 2025, rolling out charging stations in Wellington, while expanding its Canadian and UK footprint. JOLT’s operations in the UK were also recognised in the 2024 Electric Vehicle Innovation & Excellence Awards, winning best EV Start-Up of the Year and Best New Services (C&I & Public).
