JCDecaux has been awarded the advertising tender for Western Sydney International (Nancy-Bird Walton) Airport (WSI).
JCDecaux has signed on to partner with WSI for the next decade, during which the business will manage a fully digitised portfolio of 27 assets across the airport’s terminal precinct as well as critical roadways connecting passengers to their new airport.
Under the partnership, JCDecaux will work alongside WSI to collaborate with launch partners in the lead-up to opening.
In a release, the business said it was a “once-in-a-generation moment and a high-value opportunity” for brands to establish first-mover presence.
From opening day, JCDecaux will deliver a new suite of premium digital assets across both the internal and external airport precincts, under its three airport product pillars Connected Journeys, Iconic Impact and Immersive Experiences.
David Watkins, co-chief executive officer, JCDecaux Australia and New Zealand, said: “Western Sydney International is one of the most important infrastructure developments in Australia. This long-term partnership gives us the opportunity to design a premium digital airport network from the ground up, one that complements an architecturally significant terminal and delivers exceptional outcomes for brands.”
Max Eburne, JCDecaux’s other co-CEO, said: “This win strengthens JCDecaux’s airport leadership across Australia and New Zealand and enables us to offer advertisers unrivalled access to Sydney’s airline traveller audience across our airport portfolio. As Western Sydney grows, WSI will become a critical gateway creating an exciting new platform for brands seeking scale, premium context and impact.”
WSI CEO Simon Hickey said: “We are delighted to be partnering with JCDecaux and for businesses and brands to harness this opportunity to deliver creative advertising assets to a diverse and highly engaged audience of domestic and international travellers at Sydney’s new 24-hour global gateway in the heart of one of the nation’s fastest growing regions.”
WSI is a city-shaping infrastructure project designed to support the rapidly expanding Western Sydney region, already Australia’s third largest economy.
The airport’s terminal, designed by a collaboration of award-winning architects including Zaha Hadid, COX and Woods Bagot Architects, has an initial capacity of 10 million passengers, with the site planned to scale over time.
The airport will cater to both international and domestic flights as airline partnerships continue to develop, with early announcements including Qantas/Jetstar domestic services, alongside Singapore Airlines and Air New Zealand.
WSI chief customer and commercial officer Alison Webster said the airport was excited to have JCDecaux join Sydney’s new global gateway – giving the Greater Sydney market access to a unique, high-quality OOH advertising network and exposure to new local, domestic and international customers.
“JCDecaux’s extensive portfolio reaches more than 850 million people globally, demonstrating their world-leading approach to digital advertising that connects businesses and brands to new customers each day,” she said.
“This is an excellent opportunity for domestic businesses to reach new markets and equally a valuable new channel for global brands to speak to one of Australia’s fastest growing and most vibrant regions – Western Sydney.”
WSI’s connectivity will expand over time, supported by major road and Metro infrastructure including links to Parramatta and the Sydney CBD.
WSI is set to open for domestic and international passenger services by the end of October, following the launch of cargo services by the end of July.
