Global technology company Criteo has forged a new retail media technology partnership with JB Hi-Fi. The partnership will expand access to consumer electronics audiences for brands and agencies.
JB Hi-Fi’s onsite sponsored products will be powered by Criteo’s retail media technology and activated via Criteo’s Commerce Max platform. Brands and agencies will be able to run sponsored product campaigns directly on JB Hi-Fi’s owned and operated digital environments.
The partnership introduces an alternative, and reinforces the growing role of retail media as a priority for enterprise retailers in Australia.
Gary Siewert director of marketing and ecommerce JB Hi-Fi said: “Advertiser managed retail media plays an increasingly important role in how brands engage customers during moments of active consideration. Partnering with Criteo allows us to deliver a high quality, onsite advertising experience that is relevant for shoppers and valuable for brand partners, supported by proven technology and demand expertise.”
JB Hi-Fi selected Criteo for its onsite technology, demand platform, and retail media expertise across global and local markets. The initial phase of the partnership will focus on sponsored products placements across product listing pages and product detail pages, with additional formats under consideration.
For Criteo, the partnership represents an addition to its growing retail media footprint in Australia, expanding beyond traditional CPG categories into consumer electronics. It also signals continued momentum in Criteo’s strategy to partner with large enterprise retailers and broaden the range of retail media opportunities available.
“This partnership is a strong signal to the market that retail media in Australia continues to mature and diversify. By working with JB Hi-Fi, we are opening up premium consumer electronics retail media opportunities and giving brands and agencies new ways to drive performance at the point of purchase with a trusted Australian retailer,” said Guillaume Dupont head of monetisation retail media Criteo.
As Australia’s retail media market continues to grow, the partnership between Criteo and JB Hi-Fi builds on Criteo’s commitment to the local market since launching in Australia in 2011.
The JB Hi-Fi launch follows major local retail media partnerships for Criteo, including David Jones and Endeavour Group, and reflects the company’s broader vision for the future of commerce media.
