Dentsu has appointed Jake Hird as executive vice president – strategy and growth focused on supercharging the strategy and growth of the B2B business.
Following a professional break, the appointment sees Hird return to dentsu, where he was formerly VP strategy at dentsu B2B in Asia Pacific for more than six years.
oasting over 15 years of experience, Hird’s career has spanned Accenture, Publicis Sapient and Econsultancy.
Reporting to Rob Harvey, CEO dentsu ANZ, Hird will primarily focus on strategic solutions, to grow Australia’s B2B practice.
Global B2B marketing is undergoing a rapid transformation, with digital ad spend forecast set to reach US $48.15bn by 2026* as brands accelerate investment in connected, data-driven growth strategies.
Rob Harvey, dentsu ANZ CEO, said: “It’s great to have Jake return to dentsu. When talented people choose to come back, it says a lot about the strength of our culture, the partnerships we’ve built with clients, and the momentum we’re creating across the business. Our B2B practice has seen incredible growth this year and there’s a real opportunity to double down on this capability in Australia. Jake’s deep expertise will help take it to the next level as we continue to expand and evolve.
Hird said: “Returning to dentsu is motivating. It’s a business evolving fast, with the right mix of ambition, creativity and care. I’m looking forward to working alongside so many talented people across the network to strengthen our B2B presence and help clients tap into the full power of dentsu.”
The appointment is effective immediately, with Hird based in Sydney.
