Instagram Beats Out TikTok For Most Downloaded App In 2021’s Final Quarter

London, UK - July 30, 2018: The buttons of the photo app Instagram, surrounded by WhatsApp, Facebook, Messages and other apps on the screen of an iPhone.
SHARE
THIS



Instagram has beaten out TikTok and Facebook and become the most downloaded app in 2021’s final quarter.

New data published by app intelligence firm Sensor Towers has found that Instagram is still a big contender in an ever-changing market and was the app that scored the most downloads in the final quarter of the year.

According to Channel News, Instagram’s installation rose in 2021’s final quarter by 10 per cent year on year.

Instagram’s win was the first time Meta had a top app since late 2019. Both, TikTok and Facebook were not far behind but did not surpass the app.

Despite the fact that the app is often accused of creating unrealistic beauty standards and it’s partly responsible for the fame of Kylie Jenner. – she’s just hit 300 million followers – it is thriving.

People still can’t resist posting selfies and mindlessly scrolling. Interestingly, while the app has been around for years now it hasn’t plateaued. Instead, it continues to thrive in an increasingly competitive market. However, it’s worth noting that TikTok is banned in India which gives Instagram an advantage.

Interestingly, Tech Crunch has reported that this is only the second time in the last two years where TikTok hasn’t nabbed the most downloads.

Previously Zoom beat out TikTok in 2020, but who can compete with the demand for pointless work meetings?

And while Instagram should be celebrating its win. TikTok still retained the top spot overall in 2021, even without India!

It will be interesting to see which app nabs the top spot next quarter.

Please login with linkedin to comment

Instagram TikTok

Latest News

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]

In Adland, Inexperience IS A Virtue!
  • Opinion

In Adland, Inexperience IS A Virtue!

Young Lions winner Summer Treseder says junior voices in adland need to be heard. Arguably not their music, however.

Opinion

by B&T Magazine

B&T Magazine
Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’
  • Campaigns

Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’

Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity
  • Technology

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers
  • Marketing

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers

Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]