Instagram Beats Out TikTok For Most Downloaded App In 2021’s Final Quarter

London, UK - July 30, 2018: The buttons of the photo app Instagram, surrounded by WhatsApp, Facebook, Messages and other apps on the screen of an iPhone.

Instagram has beaten out TikTok and Facebook and become the most downloaded app in 2021’s final quarter.

New data published by app intelligence firm Sensor Towers has found that Instagram is still a big contender in an ever-changing market and was the app that scored the most downloads in the final quarter of the year.

According to Channel News, Instagram’s installation rose in 2021’s final quarter by 10 per cent year on year.

Instagram’s win was the first time Meta had a top app since late 2019. Both, TikTok and Facebook were not far behind but did not surpass the app.

Despite the fact that the app is often accused of creating unrealistic beauty standards and it’s partly responsible for the fame of Kylie Jenner. – she’s just hit 300 million followers – it is thriving.

People still can’t resist posting selfies and mindlessly scrolling. Interestingly, while the app has been around for years now it hasn’t plateaued. Instead, it continues to thrive in an increasingly competitive market. However, it’s worth noting that TikTok is banned in India which gives Instagram an advantage.

Interestingly, Tech Crunch has reported that this is only the second time in the last two years where TikTok hasn’t nabbed the most downloads.

Previously Zoom beat out TikTok in 2020, but who can compete with the demand for pointless work meetings?

And while Instagram should be celebrating its win. TikTok still retained the top spot overall in 2021, even without India!

It will be interesting to see which app nabs the top spot next quarter.




Please login with linkedin to comment

Instagram TikTok

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]