Kylie Jenner has become the first woman in the world to have over 300 million Instagram followers. So what brands is the Instagram queen working with?
Jenner has worked with and endorsed Puma, Skims, Adidas, Calvin Klein, Beats x Balmain. Typically she works with big brands with big spending budgets.
This of course makes sense, while no one knows for sure what Jenner charges for a shoutout on the gram it is assumed to be in the millions.
While she may be too expensive for small businesses, occasionally Jenner will wear an outfit from a lesser-known brand and it will sell out within hours – which also proves her influence.
Naturally, Jenner has become pickier about who collaborates with as her following has increased. For instance, it’s been a while since we’ve seen her work with Fashion Nova.
Though this may also be because she now has her own brands to promote. Who could forget Kylie Swim that went viral because of quality issues?
These days Jenner seems to be using her mammoth following to support her own businesses. Which is honestly such a girl boss move. Why boost someone else’s brand, when you can boost your own?
Still, it will be interesting to see what she puts her name to next. Over 300 million people will be watching – no pressure
