Infographic: Our Digital Connected Worlds Are Making Aussies Increasingly Lonely

Infographic: Our Digital Connected Worlds Are Making Aussies Increasingly Lonely
SHARE
THIS



Despite our increasingly connected world, Aussies are feeling more disconnected than ever and are turning back to community to rediscover that sense of connection and belonging, a new study has found.

The study by public relations firm PPR and called Closer: Community and Connections In The Lives of Australians found that over half of the Australian population is at risk of loneliness – impacting Aussies in metro (54 per cent) and non-metro (53 per cnet) almost equally, with men (55 per cent) indexing slightly higher than women (52 per cent). If you live in NSW you are at greatest risk of loneliness (58 per cent) , followed by Victoria and Western Australia (54 per cent), with Queenslanders at lowest risk at 49 per cent.

Some 63 per cent of people rate their relationship with their local community as more important than their social media relationships. And the importance of community is gaining momentum, with almost 60 per cent more interested in their local community now compared to 10 years ago, and 87 per cent interested in what is happening in their local community.

Check out the report’s full findings in the infographic below:

Screen Shot 2018-10-04 at 10.05.57 am

Brands are being invited into those communities, with two-thirds of all Aussies wanting brands to get involved in their local community, and 58 per cent more interested in brands that get involved in their community vs. those that don’t. Over half remember brands that are involved in their community over those that don’t.

This invitation to brands extends beyond the communities Australians live in to their communities of interest – their tribes. 66% wish more brands would get involved in their tribes, with almost 60 per cent more interested in brands that do get involved in their communities of interest over those that don’t. When shopping, 49per cent  remember brands that get involved in their tribes, over those that don’t.

The key for brands when it comes to getting involved in those communities is to
be authentic and genuine, with half of the population wanting companies and brands to develop a long-term relationship with the communities they are involved in rather than a one-off campaign.

Community purpose is a pivotal way Australians want brands to be involved and there are some key sectors identified with the greatest opportunity to play in that space, according to the research:

  • property developers (44 per cent)
  • retailers (39 per cent)
  • health and fitness (37 per cent)
  • financial services (34 per cent)
  • consumer food (28 per cent)

 

Please login with linkedin to comment

digital connected worlds Digital Disruption PPR

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo