Tony Kendall, one of Australia’s most experienced media sales leaders, has joined Australian Community Media.
Kendall, formerly chief revenue officer at HT&E, has been commissioned to conduct a review of all aspects of ACM’s sales operations, across national, local and digital.
The appointment of Kendall follows ACM’s move into private ownership in July.
Interests associated with former Domain CEO Antony Catalano and Alex Waislitz’s Thorney Investment Group bought the former Fairfax Media regional publishing division from Nine Entertainment.
ACM managing director Allen Williams said the aim of Kendall’s review was to sharpen and build on existing strengths and capabilities in sales by examining operations, structure, skills and resourcing.
Kendall would make recommendations to improve ACM’s approach.
“To deliver outstanding results for our business we must first deliver outstanding results for our customers,” Williams said.
“To do that, we need integrated and high-performing sales teams.
“Tony’s wide connections and extensive knowledge of the advertising and marketing industry in Australia will be an invaluable addition to our business.”
Kendall’s has held senior positions at a number of leading media companies with portfolios that include print, digital, radio and outdoor assets.
AT HT&E, he was responsible for leading integrated group revenue across all assets, along with driving the group’s data strategy.
Before joining HT&E he was CEO of Australian Radio Network (ARN).
Kendall has also been director of sales at Bauer Media Group and spent 23 years at News Limited, where he held a number of senior positions including group advertising sales director, chief executive officer at News Magazines and senior vice-president, sales, for the New York Post.
Williams said Kendall would report to him and be based at the company’s North Sydney office.