Industry Super Australia, the representative body for seven of Australia’s largest super funds, has begun a review of its media planning and buying requirements, B&T can reveal.
Omnicom’s Initiative currently handles Industry Super’s media. Its creative work is handled by The Shannon Company.
A spokesperson confirmed the review to B&T: “Industry Super regularly reviews our arrangements with important providers, and we are in the process of reviewing our media agency arrangements, as is good practice.
“As this process is well advanced and commercially sensitive for all involved, no further comment will be provided.”
Industry Super Australia represents AustralianSuper, HostPlus, HESTA, cbus, CareSuper, Team Super and First Super. It provides marketing support for its member funds, as well as provides a comparison tool to help people choose a fund.
Individual super funds also employ separate media and creative agency partners for their marketing services and advertising requirements.
Last October, Industry Super launched a new ‘Symbol’ campaign (see below).
