Indie Agency By All Means Nabs Ex-McCann MD Georgie Pownall For Partner Role

Indie Agency By All Means Nabs Ex-McCann MD Georgie Pownall For Partner Role

Independent creative agency, By All Means, has announced Georgie Pownall (former GM Publicis Melbourne and MD McCann Melbourne) as managing partner.

Pownall joins after two years as managing director at Communicado, during which time the agency had wins that included Danone, Gordon Legal, Nourished Life, Terragen Biotech, Tassal and Mt Elephant, and grew from 19 to 32 people.

L-R in photo: Toby Cummings (creative partner), Georgina Pownall (managing partner), Ed Howley
(creative partner) and Mat Cummings (managing partner)

Over the course of her career, Pownall has worked at leading agencies Publicis, DDB, CHEP and Cummins&Partners on clients that include: nab, Mattel, L’Oreal, Bulla Dairy, Tourism WA, Target, Bupa, Bakers Delight, Michelin, NBL, GSK, Tigerair, CGU, WorkSafe, University of Melbourne, Victoria Police, Parks Victoria, PZ Cussons, Heinz, Danone and Nourished Life. As well as experience client-side at Mattel.

Pownall has played an integral role in a range of highly effective and awarded campaigns and projects such as Victoria Police’s mission to tackle police suicide, launching the University of Melbourne’s Faculty of Fine Arts under the statue of David in Florence, and developing Bulla’s iconic Unfakeable campaign.

In the new role, Pownall brings her management and strategic skills to work on continuing the growth of By All Means.

Mat Cummings, co-founder and managing partner, By All Means, said: “We’ve been plotting and planning for a long time to get Georgie on board. Her joining is a momentous next step for BAM and we look forward to taking things to the next level with her onboard.”

Pownall: “I’m thrilled to join this remarkably talented and kind team, and can’t wait to partner with more brands to create impactful and inspiring communications.”

Established in 2014, By All Means is an independent creative agency working with client partners that include RACV, Lifestyle Communities, REA Group, Fiverr, Bridge Road Brewers, Bubba Pizza, Clarks, as well as recent win My Plan Manager. After seven years in Collingwood the agency has recently moved its Melbourne headquarters into the heart of the city on Little Bourke Street.




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