Independent digital media agency 100% Digital has launched Bidbrain.ai – a new company that will connect all leading digital media channels into one unified ecosystem.
The new proprietary platform, developed in Australia by the 100% Digital team is designed for agencies and inhouse media teams. Bidbrain.ai uses advertising intelligence to bring together the full digital campaign workflow in one place, allowing agencies to focus on strategy and clients, rather than manual campaign work.
The platform guides teams through the digital campaign lifecycle from intake and AI-assisted planning, to activation, optimisation and client-ready reporting, allowing agencies to turn briefs into results in just minutes.
It brings together leading digital media channels in one connected workflow, activating across search, social, digital out-of-home and programmatic. Those media channels include Meta (Instagram and Facebook), LinkedIn, The Trade Desk, Google Search, YouTube, Reddit and leading digital out-of-home companies, with more to come.
Bidbrain.ai also features an AI-assisted campaign planner that transforms a brief into a complete structure, media plan, schedule and pitch deck, along with an AI optimisation agent, improving performance in real time, and branded reporting with automatic PowerPoint, PDF and Excel exports.
Designed with growing agencies in mind, Bidbrain.ai’s agency portal allows teams to manage campaign planning, activation, optimisation and reporting across multiple clients, while the client portal gives each agency a clear, branded view of their campaign progress, reports and key performance updates.
Bidbrain.ai is a joint venture between 100% Digital partners Calvin Pinnegar and Ben Mulcahy, alongside additional equity partner Lex van Netten, who joins the business as head of product. Bidbrain.ai operates as a standalone business, with 100% Digital one of its founding customers and with plans to offer the service to agencies globally.
Bidbrain.ai co-founder, Calvin Pinnegar, said: “This project is a culmination of more than 40 years of media and product development experience between our founding partners. Bidbrain.ai began as a way to remove the grind from digital campaign management. Today, it offers the full digital campaign workplace in one place; just five steps from brief to results, with a clear workflow that scales from a single client to an entire agency book.
“Bidbrain.ai is advertising intelligence that does the heavy lifting, planning, launching, optimising and reporting on multi-channel advertising in one centralised system. Every workflow has been pressure-tested against real client briefs and timelines and designed with efficiency in mind. We want to free strategists and planners from manual digital campaign work, so they can spend their time where humans add the most value.”
Van Netten is a senior systems deployment professional, with more than 20 years’ experience delivering enterprise-scale implementations across APAC, Southeast Asia and Europe. He joins Bidbrain.ai from JSI where he spent nearly 15 years leading the deployment team, overseeing all deployment and implementation activity across APAC and Southeast Asia.
Commenting on the new project, van Netten said: “This is an opportunity to meaningfully move an entire industry forward, not just improve on what already exists, but taking a substantial leap thanks to what’s now possible with AI.”
The 100% Digital team have created one unified platform that takes a brief and runs with it from end-to-end, offering the full digital campaign lifecycle in one connected workflow. The ability to track live campaigns, spend, optimise progress and reporting from a single dashboard, built specifically for agencies and growing teams, is ground-breaking for the industry and guaranteed to save time and money for advertisers.
Bidbrain.ai is the latest collaboration between 100% Digital Commercial Director, Ben Mulcahy and Pinnegar, who joined 100% Digital as an equal equity partner in January this year.
