IMAX and HOYTS Cinemas have formed an agreement for ten new state-of-the-art IMAX with Laser cinemas across Australia and New Zealand.
The deal will expand the companies’ existing partnership nearly doubling the IMAX footprint in Australia.
In total, IMAX’s footprint with HOYTS will grow from four locations to fourteen in the coming years. At least three new locations will open before the end of 2026, with the additional locations opening throughout 2027 and 2028.
HOYTS group CEO and president Damian Keogh said: “Expanding our IMAX footprint will give more audiences access to one of the most immersive and technologically advanced cinema experiences. This investment reflects our continued focus on innovation and ensuring HOYTS remains at the forefront of premium cinema”
IMAX, chief commercial officer, Giovanni Dolci, said: “This second agreement with HOYTS within a year highlights the accelerating momentum we’re seeing across Australia and reinforces the strength of IMAX in the market,”
“Australia is one of our highest-performing markets globally, where demand for IMAX has outstripped our footprint. Together with HOYTS—an outstanding partner with a strong track record of delivering premium cinema experiences—we’re moving quickly to meet that demand and bring the IMAX Experience to more audiences.”
The new HOYTS IMAX locations will be equipped with IMAX with laser, IMAX’s most advanced cinema experience.
The system features an optical engine, custom-designed lenses, and proprietary IMAX technology that delivers brighter images, deeper contrast, and the widest range of colours exclusively to IMAX screens.
