Nestlé and the NBA are entering a new, multi‑year international partnership making Milo, Nesquick and Nescau the official partners of the NBA.
In Australia and New Zealand, MILO is partnering with the NBA to engage fans and celebrate youth basketball culture, coming into effect on 1 January 2027.
The partnership will encompass fan experiences and retail promotions, fanning cultural moments and stirring up conversations surrounding the NBA for Aussie teens.
“Sport has a unique ability to bring people together. It creates moments of connection, builds confidence and teaches young people valuable life skills that extend far beyond the court. At MILO, we’ve proudly supported Australian families for generations through our commitment to encouraging participation in sport and active lifestyles,” said Nestlé general manager dairy and beverages, Martin Brown.
“That’s why we’re thrilled to partner with the NBA, not only globally for scale of impact, but on the ground in Australia and New Zealand, to delight local fans.
“Together, we share a belief in the power of sport to inspire, unite and uplift young people – socially and emotionally. Through this partnership, we hope to create memorable basketball experiences that help Aussie teens feel connected, supported and empowered to get involved, build resilience and discover the joy of the game. We can’t wait to stir-up conversations surrounding NBA, while fans stir up their glass of MILO.”
NBA senior vice president of commercial development and media, Julie Morris added, “Nestlé is one of the world’s most recognisable brands and has a longstanding connection to consumers across the globe. We look forward to leveraging Nestlé’s reach and local market presence to connect with fans in new ways and support the continued growth of basketball around the world.”
The NBA season commences 21 October.
