The Australian advertising industry has once again come together to swing, putt and connect for a good cause, with the UnLtd Open tour bringing hundreds of industry professionals together across golf courses in Sydney, Melbourne and Brisbane.
B&T hack Oliver Cerovic even stepped onto St. Michael’s Golf Course to tee off at Sydney’s UnLtd Open. If you were ever unsure to why a journalist was called a hack, you would only have to bare witness to Cerovic’s golf game to understand.
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Combining friendly competition with fundraising, the annual event series transformed golf courses into playgrounds packed with surprise activations, from marshmallow putting challenges and live DJs to lolly carts and barista-made coffee, and plenty of unexpected moments along the way.
Supported by series sponsor oOh!media, the tour saw over 300 people across the industry come together to compete and raise funds for UnLtd’s mission to create a nation free of inequity, where every child and young person has unlimited opportunity.
Players also had the chance to visit the Polished Man nail salon, painting a nail blue to help spark conversations about violence prevention and the importance of creating a safer future for children and young people.
“There’s nothing quite like getting the industry together outdoors for a bit of friendly competition and plenty of laughs. Watching people connect, compete and support a great cause at the same time is what makes the UnLtd Open so special. We’re proud to be part of an event that brings the industry together and makes a real difference,” said Wade James, group sales director at oOh!media.
In Sydney, DAZN Media+ claimed the overall team title, with Nine securing second place and Vistar Media rounding out the podium.
Annie Hugo from Spotify dominated the individual competitions, while David Cheok from Optimise took home the Nearest to the Pin title.
In Melbourne, Team oOh!media lifted the trophy, with Laura Sexton from News Corp taking out Best Dressed honours.
Earlier in the year, Brisbane saw Seven Network crowned champions, ahead of Spotify and Bishopp Outdoor Advertising, while Patrick Sadler claimed both the Nearest to the Pin and Guess the Lollies competitions. Rebecca Ryan, Scarlett Blackwood, Trung Pham and Patrick Condon were recognised for their standout style on the course.
The UnLtd Open tour returns again in 2027 with Brisbane competition kicking off the tournament in May, followed by Sydney and Melbourne later on in the year.
