IAB Australia has opened speaker submissions for MeasureUp 2026, marking the 10th year of the media measurement and marketing effectiveness event.
Set to take place on 2 September 2026 in Sydney, MeasureUp has established itself as a key forum for marketers, agencies, media owners and platforms to strengthen their capability in measuring and improving advertising effectiveness, ensuring they are equipped with the latest thinking and practical approaches needed to drive business growth and make confident investment decisions.
As signal loss, AI-driven discovery and fragmented media consumption continues to reshape how marketing works, there is a growing need for shared approaches that improve transparency, comparability and confidence in measurement.
The 2026 event will feature the first wave of findings from IAB Australia’s Future of Measurement project, along with a tightly curated program of ten sessions selected from submissions. Alongside main stage sessions, 2026 will introduce smaller “mastermind” workshop formats designed to tackle complex measurement challenges in more interactive settings.
IAB Australia is calling for evidence-based, data-led contributions that address the most pressing challenges facing measurement today from a range of key areas, aligned to the Future of Measurement. These include cross-media measurement, AI-driven measurement, modern data infrastructure, the evolution of MMM, and demonstrating the incremental impact of and channel effectiveness of emerging channels including commerce media, shoppable ads, CTV and creator partnerships.
“MeasureUp has always been about raising the standard of measurement in Australia. In its tenth year, it becomes a key moment for the Future of Measurement project, with a focus on strengthening both audience measurement and outcomes-based measurement. These are fundamental to how marketers understand value, assess performance and make confident investment decisions that drive business growth,” said Natalie Stanbury, research director at IAB Australia.
“The focus is on practical, evidence-based work that helps the industry make better decisions. We are looking for submissions that move beyond theory and clearly demonstrate how different measurement approaches work together and deliver trusted and comparable measurement across channels.”
Submissions are open to brands, agencies, media owners, platforms and researchers, with a clear expectation that content demonstrates real-world application, not theory or promotion. They must include robust data, validated insights or proven case studies, ideally with marketer collaboration and an Australian market lens. All content must be original and not previously presented.
IAB Australia has provided the following five tips to help with the MeasureUp pitch:
Demonstrate credibility with real-world evidence – your session must be supported with data, proven effectiveness outcomes, and practical case studies.
Highlight actionable takeaways – clearly state what attendees will learn and what they can apply immediately to improve measurement and decision-making.
Address timely industry challenges – align your topic with current measurement issues and forward-looking industry priorities.
Offer fresh thinking, not promotion – share new perspectives, original insights not widely presented in market that advance understanding rather than promote products or services.
Bring diverse perspectives – include voices across marketers, agencies, media owners and measurement experts (and diversity in speaker gender, age, experience and background) for constructive debate and deeper insight.
Speaker submissions should be made via the online form by COB Friday 29 May 2026.
