The team at Hothouse Magazine has launched Hothouse Studio, a new creative services agency dedicated to the climate and social justice movement.
Headed by creative director Matt Bray and campaigner Ondine Martin, Hothouse Studio combines ad-world expertise with grassroots campaigning to deliver creative work across strategy, digital, branding, website design and development, content production, social media engagement, events, communications, and more.
The agency’s first campaign is a federal election push that challenged the Coalition on climate and integrity through a targeted paid persuasion effort in marginal seats. The campaign generated 27 million impressions on Meta, reached 2.1 million unique viewers, and contributed to 11 of 15 targeted seats swinging against the Coalition.
“The launch of Hothouse Studio clarifies our existing work into two streams. Our storytelling and community activation work will continue to live under our online publication, Hothouse Magazine, and our campaigns and project-based work will now live under Hothouse Studio,” Ondine Martin, executive director, said.
“Together, Hothouse Magazine and its new studio are vehicles to combat inequality, environmental destruction, and disconnection. We’re bridging gaps in community and re-framing crisis narratives – unpacking the connections between issues and tackling root causes, not just effects,” Martin added.
Founded in September 2024, Hothouse Magazine was built to rethink conversations around climate, social justice, and community, challenging entrenched systems.
“Hothouse Magazine gives oxygen to the stories that need to be told and builds community connection on and off screen. It’s an antidote for the rising division and polarisation we face in the world.” Now, Hothouse Studio adds collaborative capacity to the magazine, expanding the group’s ability to connect, inspire, and unite,” founder Matt Bray said.
“With backgrounds in campaigning, marketing, and communications for environmental and social causes, we are a team that gets it. Collectively, we’ve crafted powerful, strategic messaging, mobilised tens of thousands of people, and helped shift the dial on climate and social justice across this continent,” Sam Sweeney, communications specialist and editor said.
