Streetwear label and social enterprise HoMie launched its first Sydney pop-up, fronted by an exclusive, one-of-one drop, in partnership with Today the Brave.
From Saturday 27 June, HoMie arrived at Gallery Brave for the Surry Hills pop-up. They brought their full streetwear range, offering locals their first chance to shop and meet the team behind the Melbourne label.
Alongside its core collection, HoMie showcased core items, latest releases, AFL club knits and one-off pieces created in collaboration with Today the Brave.
The pop-up will ran for two days, across Saturday 27 and Sunday 28 June.
“HoMie has grown through community, and we’re super excited to come to Sydney. This pop-up is a chance to share the brand with a new city, connect with supporters, local creatives and community service partners. It’s been great to partner with Today the Brave for some limited pieces which will only be available over this weekend. “said HoMie co-founder and creative director Marcus Crook.
On Monday 29th, HoMie partnered with local community support services to deliver a VIP Day experience for young people affected by homelessness or hardship. HoMie closed the pop-up to the public, inviting young people in to shop for free, while enjoying haircuts and beauty services.
“We’re a creative agency. Creativity manifests itself in everything we do, not just advertising. When we launched Gallery Brave we wanted to create a space where artists, brands and communities could come together and make interesting things happen,” said Today the Brave managing partner Jaimes Leggett.
HoMie has always stood for more than fashion. They’ve built a community around purpose, creativity and impact. To help bring that story to Sydney, and create something exclusive together along the way, is really exciting and the kind of collaboration Today the Brave was designed for.”
