Urban List is expanding into Rome and Barcelona in partnership with ahm travel insurance.
The two new city platforms will deliver always-on, locally led content designed to help travellers plan with confidence.
Set against a backdrop of rising global fuel costs and shifting travel behaviours, the expansion reflects a growing need for more considered, well-planned travel experiences.
“The desire to travel doesn’t disappear during moments of disruption. But it does become more intentional,” said Jacqui La’Brooy, CEO of Urban List.
“People are thinking more carefully about how they travel, and who they trust along the way. Expanding into Rome and Barcelona allows us to support that shift, helping our audience plan smarter, travel better, and get more out of every moment.”
The launch of Rome and Barcelona forms part of a broader strategy to build a connected global network of culturally significant cities, while remaining responsive to the external factors shaping how people explore the world.
At the centre of the expansion is a shared focus between Urban List and ahm travel insurance: helping Australians travel with greater confidence, even in an unpredictable global environment.
Urban List’s Rome and Barcelona platforms will focus on high-impact, high-value discovery, from neighbourhood guides and standout dining to cultural experiences worth building a trip around—while ahm Travel Insurance helps travellers feel prepared for the unexpected.
“We’re excited to partner with Urban List to support Australians in travelling with confidence, so they can focus on creating great travel memories,” said Rene Rached, senior executive at ahm.
The new platforms are built to reflect how audiences are travelling today—prioritising quality over quantity, taking shorter, more considered trips, seeking trusted recommendations outside the algorithm and valuing flexibility and peace of mind.
