Adventure Entertainment has acquired Australian digital outdoor media brand, We Are Explorers.
Founded by Henry Brydon in 2014, We Are Explorers has grown from a personal blog into Australia’s digital outdoor publication. Its network reaches more than 2 million Australians each month and delivering award-winning campaigns for brands including Patagonia, Toyota, and Tourism Tasmania.
The acquisition sees current We Are Explorers staff remain with the business to create continuity for audiences and commercial partners. Together, the combined network reaches more than 6 million Australians annually.
After 12 years leading the company, Brydon, now based in the UK, will step away from day-to-day operations.
“Building We Are Explorers has been the defining project of my life. What started as a passion project became far bigger than I ever imagined thanks to an incredible team and community. I created the dream company I always wanted to work for, and we had an extraordinary adventure building it,” said Brydon
“Handing over the reins wasn’t a decision I took lightly. I wanted to find someone who genuinely understood what makes this brand special. I couldn’t think of a better home than Adventure Entertainment – Toby and the team are the right custodians to take We Are Explorers into its next chapter.”
The current We Are Explorers team will continue with Adventure Entertainment including current managing director Tim Ashelford who will continue to lead the editorial direction of We Are Explorers.
“We’ve spent more than a decade earning the trust of Australia’s outdoor community. This partnership gives us the resources to grow while staying true to the storytelling and editorial values that built the brand in the first place. I’m excited to join a company that values our strong digital skillset and unique place within outdoor culture as we help shape the way Australians get outside,” said Ashelford.
Adventure Entertainment founder and chief executive Toby Ryston-Pratt added: “Henry and the team have built Australia’s benchmark digital outdoor media brand. Our role isn’t to change what made We Are Explorers successful, it’s to build on it. We’ll invest in the team, expand commercial opportunities, and preserve the editorial integrity that readers and partners trust. There are enormous opportunities ahead, and we’re excited to begin the next chapter. The addition of We Are Explorers boosts our digital and content creation capabilities and will allow us to uplift those capabilities across our business whilst retaining our focus on core print and film tour products,”
