Twentieth Century Fox Home Entertainment Encourages Aussie Fans To Say #ThankHugh For New Wolverine Movie

Twentieth Century Fox Home Entertainment Encourages Aussie Fans To Say #ThankHugh For New Wolverine Movie
SHARE
THIS



Twentieth Century Fox Home Entertainment is inviting fans of Hugh Jackman and the cult X-Men series to pay tribute to Wolverine with its new #ThankHugh campaign, designed to celebrate the digital, Blu-ray and DVD release of Logan.

Supported by integrated communications agency History Will Be Kind (HWBK) and Frank PR, the 360-degree marketing initiative features a raft of digital, social, paid and media-led activities, including a nationwide search for the best social media tributes to the iconic character backed by exclusive prizing opportunities.

Kristen McGrath, associate director of publicity and promotions at Twentieth Century Fox Home Entertainment, said: “With the #ThankHugh campaign, we’re paying homage to Hugh Jackman, his career-defining role and legendary portrayal of Wolverine.

“After 17 years in action, we’ve seized the opportunity to orchestrate the send-off he deserves and give fans the ability to revel in the moment.”

Emma-Jane Granleese, managing partner of HWBK, said the team is excited to build on the success of last year’s X-Men: The Apocalypse campaign.

“At HWBK, we are audience-centric, channel agnostic and data-driven – a powerful combination that allows us to work collaboratively with clients across disciplines to get great results,” she said.

“We were thrilled to partner again with Fox Home Entertainment for a campaign which marks a key moment in pop culture history.”

To find out more and send your #ThankHugh tribute, visit www.thankhugh.com.au.

Please login with linkedin to comment

branding language Housos Logan NZME Sculpture by the Sea Twentieth Century Fox Home Entertainment. Wolverine x-men

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine