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Reading: Havas Sees ‘Solid’ Q1 Growth Backed By Surging US Performance
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B&T > Advertising > Havas Sees ‘Solid’ Q1 Growth Backed By Surging US Performance
AdvertisingAgencies

Havas Sees ‘Solid’ Q1 Growth Backed By Surging US Performance

Melania Watson
Published on: 15th April 2026 at 11:52 AM
Melania Watson
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3 Min Read
Havas CEO Yannick Bolloré.

Havas has started 2026 with “solid” organic growth, driven by strong performance in the United States and a run of new business wins, as the global advertising group reiterated its full-year outlook despite ongoing macroeconomic uncertainty.

The company posted organic revenue growth of 2.5 per cent in the March quarter, underpinned in particular by its US business, which grew 7.4 per cent. Havas said recent pitch wins across key markets are also expected to support momentum in the year ahead.

Despite a mixed global backdrop, the group maintained its full-year guidance of 2 per cent to 3 per cent organic growth.

Havas also noted it has “modest” exposure to the Middle East, representing 1.9 per cent of 2025 net revenue.

“Havas has started 2026 on a solid footing, continuing its momentum and delivering organic growth in net revenue of +2.5 per cent,” said CEO Yannick Bolloré.

“This performance, in line with our full year 2026 guidance, was driven in particular by continued strength in the US and reflects the resilience of our model and the quality of our recent new business wins across key markets,” he said.

“Building on the transformation delivered in recent years, we remain focused on disciplined execution, the continued deployment of our Converged strategy, and our commitment to empowering our teams through the roll-out of our AVA LLM portal and comprehensive training in AI and new technologies, further strengthening collaboration and value creation across the Group.

“While the environment remains uncertain, the fundamentals of our model and our ability to adapt with agility give us confidence in our capacity to deliver sustainable, profitable growth.”

The result follows a strong end to 2025 for the group, when it reported full-year organic growth of 3.1 per cent, slightly ahead of its guidance range of 2.5 per cent to 3 per cent. That performance was supported by a particularly strong December quarter, with organic growth of 3.7 per cent, reversing a negative result in the prior year period.

At the time, Havas also reported stronger performance in North America compared to other regions, alongside continued contributions from Europe and Latin America, while APAC and Africa posted more modest growth.

The company has also been actively expanding through acquisitions and capability-building, including strengthening its AI-driven offering and integrated media and creative services under its Converged strategy.

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Melania Watson
By Melania Watson
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Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. She loves getting under the hood of the latest technology, from the AI tools marketers are using (and the ones they’re still figuring out) to the little tech shifts making a big difference to how content is created, ads are served and audiences are reached. She kicked off her journalism career in 2022 at TV3 in New Zealand as a digital reporter and producer, before moving into a technology reporter role that brought her to Sydney. She joined the B&T team at the start of 2026.

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