Emirates has appointed Havas Media to handle its global media planning and buying duties following a competitive review.
The global account, with annual billings for $190.5 million, was previously handled by IPG Mediabrands and led out of its UM London office.
All six holding companies were invited to pitch with the final three down to IPG Mediabrands, WPP Media and Havas Media.
Although not the largest account globally in terms of media billings, Emirates is one of the largest sponsors of premier sports, including major football clubs Real Madrid, Arsenal and Arsenal, the Emirates FA cup, the NBA, Rugby World Cup, all four tennis Grand Slams, sailing, horse racing, cycling and more.
Emirates previously worked with Havas from 2013 to 2020 before the account moved to IPG Mediabrands.
Last week, Havas revealed it had formed a joint venture with Horizon Media to better serve multinationals that are headquartered in the US.
In Australia, Havas Media is in the final stages of finding a new leader to succeed Virginia Hyland.
