Havas Group has announced the acquisition of Sydney-based independent media agency, HYLAND, as part of the Group’s strategic plans across ANZ to provide a comprehensive and agile offering to new and existing clients and offer a more distinct proposition in the increasingly sophisticated media landscape.
HYLAND’s specialists will integrate into Havas Media Group to form a bigger and even more dynamic team with an extensive set of skills and in-depth knowledge base. The new team will see Havas Media Group reach a milestone of over 100 people in the Sydney office with the increased scale providing further growth opportunities for staff from both agency brands.
Founded in 2005, HYLAND has constantly expanded and is today renowned for creating highly integrated, content-rich experiences working with luxury, beauty, travel, B2B and lifestyle brands which will complement Havas Media Group’s client portfolio and its deep data and performance marketing capability. Their client portfolio includes COTY, Etihad Airways, Sydney Airport, Deliveroo and Church & Dwight.
Anthony Freedman, chairman, Havas Group ANZ, said: “HYLAND has an extremely talented team with great pedigree for delivering consistent, high-quality outputs and results for clients, which has been key to the agency’s ongoing success. Bringing HYLAND into Havas Media Group gives us further scale to enhance the Group’s ability to deliver the broadest range of media and content experiences for our clients and support our progressive service offerings from content through to sponsorships and data analytics. It also provides further stability to clients at a time when they need it most. We’re looking forward to welcoming the team into our Sydney Village and adding an even greater depth of skills and expertise to our existing team.”
Virginia Hyland (main photo), founder and CEO, HYLAND, added: “I am excited for the HYLAND team to be joining forces with Havas. The decision to form this partnership was one of the biggest I’ve ever had to make. In choosing Havas Media Group, I know we have found a partner that will continue to celebrate our agility and creative team spirit, illustrated already through Havas’ history of acquiring and embracing entrepreneurial businesses.
“In the new COVID world we can continue to do great work that delivers success for clients whilst accessing a greater pool of resource and capabilities. Both businesses enjoy similar values and philosophies. Our centres of excellence are extremely complementary which will provide an amazing one stop destination for marketers looking for an alternative integrated agency approach,” Hyland said.
Yannick Bolloré, Chairman & CEO, Havas Group commented: “We are thrilled to welcome HYLAND to the Havas family. HYLAND is highly regarded as a leading media agency in Australia and their agility, entrepreneurial thinking and integrated organisation make them a perfect fit within the Havas Group. This acquisition willfurther strengthen our activities in Australia and confirms our commitment in this market.”
Peter Mears, Global CEO, Havas Media Group added: “HYLAND’s integrated approach to media aligns with Havas Media Group’s philosophy of creating meaningful media experiences (Mx) – a process that goes beyond the basics of reach and frequency to combine the right connections, context and content to influence consumer behaviour. We are thrilled to have them join the group.”
The HYLAND team will move into the Havas Village in Sydney next month as a division within Havas Media Group with Virginia Hyland taking the role of Managing Director, HYLAND Division, working alongside Mike Wilson, Chairman, Havas Media Group ANZ and Matt Houltham, CEO, Havas Media Group ANZ, on the agency’s senior leadership team.
More than 450 million people use Pinterest around the world each month to find tomorrow’s ideas. It’s a place to look forward and plan and these days, it’s a place to find ideas to stay inspired while staying at home. Pinterest insights have always been a strategic way for brands to tap into what Pinners are searching for […]
A column from controversial UK media commentator Piers Morgan on the Daily Mail has been stripped of advertising, after Google detected racist content in the comments. Earlier this week, Morgan penned a column titled ‘Sorry Simone Biles, but there’s nothing heroic or brave about quitting because you’re not having ‘fun’ – you let down your team-mates, […]
Acoustic, an open and independent marketing cloud and analytics provider, has announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre. The move is part of its commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy […]
Nova’s Live & Unrestricted, hosted by Tim Blackwell and Kate Ritchie, will aim to provide listeners with an escape from restrictions, dropping every Saturday morning in August on the Nova Network. Following the overwhelming response to Nova’s Kate, Tim & Joel Live in Lockdown, a one-off special to keep up the spirits of listeners locked down in […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]